Secrets of Blog Advertising, Outsourcing and an Overview for Newbies
Note from Marlon: This call is a grab bag of topics. I cover a wide range of things from fake blogs, to an overview of seo for newbies to outsourcing. 
  
This is Marlon Sanders and welcome to the ATeam Call. Today I want to talk to those of you who are newbies. Now if you are not a newbie, if you’re a veteran or a little bit more advanced, please listen because I’ll give you some information too. 
  
If you are new in this business, let me explain to you how it works. A lot of people come in and they get all these emails with all these exciting coaching programs and plans and ebooks and this and that and the other, and people get overwhelmed. They just don’t know what to do; they just don’t know where to start.  So I want to lay this out if you’re new and try to boil it down to make it simple. Then we’ll cover some more advanced techniques and methods too. 
  
Let’s just talk about simplicity of this business. Here’s how it works. Number one is you need to target a group of people. You have to find out a group of people. Lot of ways to do this, the best way is if you’re passionate about something, then that’s the easiest because you’re already going to understand these people – what they want, what they need, their beliefs, their desires, and so forth. So it’s going to make it easier to find something to sell to them and know how to sell it to them. 
  
Not everybody’s fortunate to have that, so if you don’t have something that you’re passionate about, then you look for something that maybe is not a hobby but you could be passionate about. Something that you do have an interest in. Even if it’s something when you were younger, that would work. 
  
Then you also want to find out if people buy a lot of stuff in that field or area. I have a whole product called Push Button Target Market at pushbuttontargetmarket.com to help you through that process because it’s something more than I can just discuss in a brief call. But however you want to do it, that’s number 1, you just have to find this group of people. 
  
Number 2, you have to find out what they want to buy. You do that by looking at what they’re already buying, what they’re already spending money on. Now this is where my product Ockham’s Razor Income System, we call it ORIS, comes in. Ockham’s Razor is a principle developed after a month way back in antiquity. It came up with a problem-solving concept that was all things being equal, the simplest solution is the best and it’s really hard to argue with. Simplicity rocks. 
  
I use the Ockham’s Razor approach in a lot of what we do. I created this product called Ockham’s Razor and the essence of the product is there are only two things you really have to focus on. You have to focus on tipping point product and you have to focus on promoting the living daylights out of them, not heavily changed or altered as how I state that in the product. That’s the gist or the essence of it. 
  
Here’s what I mean - you find this group of people and you find out what they buy. How do you know what they’re buying? By looking at what they’re already buying. But now, you don’t just want to copy products out there, it’s disbalanced. You want to innovate, you want to add a new angle or a new twist to it but you do it based on what people are already buying. 
  
I’ve already seen one criticism of the Ockham’s Razor concept or system that basically said, “Well, you don’t make money by innovating or looking for the big idea. You make it by selling what people are already buying.” Yeah, I agree. But you just don’t want to knock off or copy what’s out there. You want to add your own innovative flair to it. You try to come up with what we call these tipping point ideas. There’s a book by Malcolm Gladwell called Tipping Point. What he found out is it’s basically just like water – you put water in a microwave and it will heat up for so long and then at some point, that water boils over. 
  
Well that’s the way change in society is. It’s kind of the pieces of tipping point - all change. It goes up to a point and then it just boils over. And you’re looking to be that next logical step in a chain of product ideas that reaches tipping point. You’re looking for that thing that’s just on the edge of breaking through and you want to be the one that just helps that concept or that idea break through. 
  
This is the concept of tipping point ideas. So you find this group of people, you find out what it is they want to buy by looking at what they’re already buying, and coming up with some tipping point product ideas. I like to do 12 product surveys. I put my 12 best product ideas in a survey and do the survey. I’ve been teaching that for a long time and I’m the first and pretty much the only person in internet marketing that teaches it. 
  
We have that. You can also start out by selling affiliate products. A lot of people do that, meaning products by other people and you sell them for commission. You can also create your own products and get your own affiliates, which is what I teach people to do, and I have different tools for doing that. We have a thing called productdashboard.com. It helps you create your own product. We have affiliatedashboard.com to help you create your own affiliate program. You can get others to sell your products. 
  
The idea though is you get this product and now you start building your list. And you get people on the list and you start sending out emails. I talked about sending out emails in ORIS. If you only have two people on your list, and one of them is you mom, you should start practicing sending out ezines or content emails. I talked about in ORIS different flavors of it. In other words, you can send out an ezine, which is more traditional, or just emails that have content and them mix those up with pitch. My friend, Lee McIntyre, will send a content email then a pitch, content email and pitch, and he finds he gets the best response from people. If you pitch too much it’s debatable but a lot of people feel that you run the risk of people not reading your emails. 
I’m not 100% sure that’s true. I see highly successful marketers do all kinds of ways. I know one guy that just sends a pitch everyday but he adds an unbelievable amount of new people to his marketing funnel each month, to be exact 100,000. He happens to be one of these guys that win most affiliate contest. And you’ve seen him on TV even on an infomercial. 
  
But the thing is that he’s had 100,000 new people a month to his marketing funnel. Most people don’t realize that part. So he sends out pitches. I **** (0:06:40) he couldn’t add that much new blood or you’d probably be sending out some content because you want people to keep reading your emails and not to unsubscribe. 
  
So I send out a mixture of content and a pitch. In fact, today I just sent out a new ebook. It’s an ebook but also has some pitch in it. It’s really funny because yesterday I sent an email out to my list and it had a video. The video had content also but a pitch in it, and one guy got all upset and said, “How could you misrepresent like that sending out something you said was content and it had a pitch in it?” And it’s really funny as if there’s any bible with a God authority who says this is how you have to do it. It’s what works for you and what works for your list and what your understanding is with your list. 
  
I think it’s ironic that people go to a market or learn how to sell and then complain when they’re sold something. Like, what do you think the marketer is going to do? I don’t know if you’ve ever heard the story but there was this big-mouthed frog and he was best friends with a lion. Then one day the lion was getting ready to eat the frog and the frog said, “Man, I thought we were friends, why are you going to swallow me?” And the lion said, “Well, because I’m a lion. That’s what lions do.” 
  
What do people expect from the marketer other than you’re going to get sold. Why would you want to learn marketing and selling from somebody afraid to sell you or can’t sell you? That’s something to take into consideration. 
  
So here’s what we discussed so far very simply and basically - you find this group of people, you find out what it is that they’re already buying, come up with these innovations or twists or create your own products or look for cutting edge affiliate products then you can sell them, and you start building this list. How do you build a list? Well, you offer people something free. Again, I have a product to help you through that whole process called promodashboard.com and it just walks you through putting up your squeeze page, getting people on the list, sending out emails and getting people to convert, getting people to buy, doing your blog, doing all those things, podcasts, videos. It’s a very thorough product. 
  
So this is the idea – you start out and, to kind of boil this down like I said at the beginning, there are all these people with all these theories about marketing and selling and making money online and you can kind of boil them down into few concepts. Either you’re selling your own products or you’re selling affiliate products. 
  
If you’re selling affiliate products, it becomes a traffic game. There are two basic schools of thought in how you’re going to get traffic. There’s the viral approach with Mike Filsaime being the main proponent of it and also Mark Joyner whom Mike learned from. There’s the pay-per-click school of thought, and then there’s organic SEO, which includes your article writing people and your linking people and all of that. 
  
So you’re either going to try to get list in the left side of Google to get traffic or you’re going to try to get on the right side which is where you just pay for the traffic. Or you’re going to do both but when you’re small and you’re starting out, you don’t have time to learn both. 
  
There are people that claim that you need to learn all these ways to get traffic and I do think at a certain point you branch out. I’m going to add in some different methods of getting traffic for a variety of reasons and I hate it. It’s a learning curve. I’m trying to learn pay-per-click right now which I’ve never done successfully and I just hate the learning curve. Like, I spend all day yesterday watching videos by a brilliant marketer named Jerry Palmer. He makes a million in commissions a year off of ClickBank doing pay-per-click. 
  
But you know the problem when have to learn something like this is the products, quite honestly, they leave stuff out. Jerry is a brilliant marketer and it’s a great product but he spent a vast majority of the product teaching you how to do web design and lay out your site and get articles written, which is part of it because you need the content and so forth. So it’s very thorough in that sense but when it got down to the actual pay-per-click part, it was there but you’re going, “I’m missing something between here and a million in commissions a year.” There’s a missing piece here because I’m not getting the connection between this, which is not anything that unusual like how to add groups with a few keywords in them and send them to a landing page where your words appear on it. Okay, I’m missing the link between there and a million in commissions. 
  
So it’s kind of the problem when you go learning internet marketing. The people who have these huge, massive numbers often are also very good sales people. So buy the product and you’re like, “Well, I’m missing the link between this and how you made that $40M on your website that you were talking about.” It’s honestly the truth. God bless them but I do feel that you have an obligation if you’re in this business, if you’re going to pull all the numbers in your website, you have an obligation to teach and tell and show people how you did it. And we do that. I’m releasing an ebook actually today to our list called How I Got 199,540 Opt-ins and Sold My First $1,000,000. 
  
In fact, I’ll tell you what, we’re going to send this out right now while I’m talking because we have it all queued up here in AWebber and we’re going to make money right here on this call, probably. Well, we’ll see if people buy. 
  
The pitch is you go to freeonlinemarketingebook.com if you want to look at it. This is what we call a squeeze and it’s very simple. People go there they enter their email address because I offer them a free ebook and now they’re on my email list and then after they confirm their email, they’ll go to a page that has a pitch which is Join the ATeam calls for $1. Then they’ll get follow up emails selling stuff. 
  
But I send out a lot of content. Again, I kind of like Lee McIntyre’s approach content and pitch and for every time you send a content email, the next one’s a pitch, and then you send a content email and the next one’s a pitch. I kind of like that overall approach but if you learn anything about this business, you learn there’s an awful lot of different approaches to doing the business. There’s a lot of ways to do it. 
  
Okay, well we sent that email so we you should be making money here pretty quick. I sent that with what’s called AWebber. Now, there are different auto-responder services. This is where people subscribe and you get their emails and this is your list. 
  
Remember we talked about getting people on this list and we offer them something free to get them on the list - this what I was talking about. Then I’m like, “Oh, by the way, I’m doing that today.” I’m even sending this out to people who are already on my list, some of them have outdated emails and then hopefully this thing will go (0:14:07) plus if it sells well and it converts, I’ll roll it out larger. But this is an example of the squeeze page – freeonlinemarketingebook.com. I had Graphics Genie do most of the graphic design although my in-house designer, Danny, tweaked it up. 
  
You can get something designed like that. I don’t remember what Darren charged me, I think it was $350-$400. Not really bad for that quality of design. Now the video, we had to do in-house. Danny did the video and we shot that in-house and if you have Promo Dashboard, we actually show video clips of when I shot that and how we did the lighting and the background, how we set up the background, and the cameras and everything. For the editing, you can use Sony Vegas but if you want to make anything fancy you need to use After Effects, which is for the Mac. I really don’t know what people use. Yes, maybe you can do stuff like that in Sony Vegas on a PC. 
  
Anyway, what I’m saying is, there’s different approach to the business. 
One is the affiliate model and I talked about Jerry Palmer who gets a million in commission and he does that all off of just pay-per-click. 
Then there’s the organic side and those people are all getting links to your site, article marketing, tricky SEO software, SEO tricks like the latest SEO secrets to getting number 1 ranking or first page rankings in Google in 10 minutes. The whole problem with all of those Google tricks on the organic side is they don’t last very long and by the time someone’s selling the trick, it probably won’t be working any longer because soon as a bunch of people do it, it seems like consistently, for the last 7, 8, 9, 10 years, Google’s killed it as soon as a lot of people are doing it. That went down with Traffic Equalizer when it hits so big. All of those things Google just kill them. 
  
Now, I did promote a few weeks ago our little $1 report called seolies.com which has a very good backlinking strategy using outsourced workers. That’s something that’s more evergreen. The idea is if you did the backlinks, you need to have some decent content on there and then you do backlinks from a variety of sources, not just one source to backlinks. There are a ton of ways to get backlinks and there’s plenty of information products that aren’t very expensive that show you how to do it. But the best one I’ve probably, personally seen is at seolies.com and it will cost you a whole whopping buck. And you say, “Well, Marlon I don’t have any money to start this business. What do I do?” Well, then go get SEO Lies and do that. 
  
Now, organic traffic is slower. It’s going to take you 3, 4, 5, 6, 7, 8, 9, 10 weeks to start ramping that thing up but eventually, it will start working for you. It’s a lot better method than only doing article marketing. Articles are just one way you get backlinks, meaning inbound links to your website. When you use the word backlinks it just means getting people to link to your website.
Backlinks = links back to your web site from another web site.  Or, simply stated, inbound links to your site.  
All right, so these are the basic ways that we make money. You have affiliate marketing people, and PPC and SEO, and all of that, and then you have the product creation people. In there you have a couple of camps. You have me; I came along many years ago. I was the first person to say have a 2-page website, - a sales letter and an order form and promote it with affiliate traffic. I was the first person to say that and I kind of made that model famous. 
  
Within internet marketing circles, it’s really enormously competitive now though to try to get the JV (0:17:50). What a lot of people don’t realize is behind the scene, huge prizes are being given away sometimes cars, very fancy cars, a lot of big screen TVs, plasmas, and all of that, to the people that win the affiliate JV contests and so forth. That’s behind the scenes. 
  
Now outside of internet marketing, it’s not so competitive. But in internet, it is very competitive and it’s one of the reasons I’m looking at other sources of traffic. I really kind of don’t want to have to compete in that arena. But things change and you have to realize that if you’re in business, things are going to change. 
  
I found email’s very unpopular to my list. Last week, I think about change and that everything changes but change isn’t bad. It’s good because it creates opportunity and I got almost no comments on the article, which showed the people didn’t like the concept. Because everybody’s like, “Oh, it’s simple. I just learned this system and I’ll make money with it for 10 years.” And actually if you’re talking about 2-page websites, the sales letter and the order form and the affiliate program, and you’re talking about outside of internet marketing and a few other highly competitive arenas, that model has worked for 7-8 years and it will continue to work. But it’s funny because since I’m about the only person that really promotes that model, people don’t see the validity in it. It’s kind of odd. 
  
I sent out emails to my list a few weeks ago about the ClickBank stuff and I never got so many comments in my life. The people were just enamored with the concept of selling ClickMake products to make money, which is good. You’re an affiliate, you’re making money with either organic traffic or pay-per-click traffic, or if you’re brilliant enough to figure it out, viral marketing. For a while, back in the Terry Dean days, he was one of my friends and competitors in the old days, and the days of Jimmy D. Brown, back then, the concept of viral ebook was really rocking and rolling. I’m still doing them some but it’s not big like it used to. So the viral thing is kind of tough. 
  
All right, so what I just talked about in general is more for newbies but we’ll also talk about a couple of advanced things. 
  
You have to figure out who you’re selling to, what they want to buy, you have to create your list, you have to send out emails to get them to buy. I have products on  continuum but if you’re new, the Promo Dashboard is just great for how do you get people on your list, how to create your freebie, your offer, and so forth. 
  
The thing I don’t have just a killer product on is traffic other than Affiliate Dashboard. One of the reasons for that is because I really specialize over the years in getting traffic from my own affiliate program which requires you to have your own product. 
Advanced Discussion on Fake Blogs
But a Few Gems On Using Blogs to Convert More
For you advanced people, I talked last week about faux blogs. That’s kind of what’s happening, the hot conversion tool. Legally there are probably a lot of legal land mines in it. I think some people may have used testimonials that aren’t real - that’s not smart. There are other issues with that – format, but in terms of converting, it’s a highly personal format. People feel it’s blog and their sales resistance isn’t up and that thing is converting really great right now. 
  
If you’re advanced, you need to be looking at yet a product on the Cost Per Action, the CPA networks, like CPA Empire or one of those. 
  
I think I’ve talked enough so what I’m going to do is bring this off mute. I’ll have everybody introduce themselves and we’ll go from there. First let me get a participant count then I’ll come up off mute.  
Okay, so I want you to tell me your name and where you’re from. 
  
Marge: 
Marge in Michigan. 
  
Marlon: 
Got you, Marge. 
  
Mike: 
Mike in  Pennsylvania 
  
Marlon: 
Mike is in Pennsylvania. Mike, always good to have you. You manage to make it on more than one call. You’re like a veteran. 
  
Who else do we have? 
  
Dan: 
Dan in Chapel Hill, North Carolina 
  
Marlon: 
Dan in North Carolina. Thank you, Dan. Who else? 

Mary: 
Mary in Texas. 
  
Marlon: 
Hi, Mary. Nice to have you. Who else do we have? 
  
All right, that’s 4 and we’ve got 8 people on the call. So we have 4 more people to speak up. 
  
Nancy: 
Marlon, it’s Nancy from Maryland. I’m on mute and I didn’t know it. 
  
Marlon: 
How are you today? Yeah, you have to press *6 to unmute yourself to be able to talk. Good to have you, Nancy. 
  
Nancy: 
Thank you. Always good to be here. 
  
Marlon: 
Hey, do you know where Agora is? 
  
Nancy: 
No. 
  
Marlon: 
Give me one second here and I’ll tell you where they’re at. Because you know what you should do, you should swing by sometime and see their offices because it’s a huge company. They actually own like 50, 60, 100 companies. They also have an office in Delray Beach, Florida. They have offices overseas too. They’re very big direct marketing company. If you go to dailyreckoning.com or investmentu.com, you can get on some of their list. 
  
They’re on West Monument St. in Baltimore. 
  
Nancy: 
That’s not that far from us, we’re about 25 miles from Baltimore. 
  
Marlon: 
You should go to investmentu.com and if you search around they’re the largest or second largest, I believe they may be the largest now, financial direct mailer in the United States. Meaning that they send out millions of direct mail, millions of millions, and they employ 100 copywriters, many of them would be amongst the best copywriters in the world. They have a whole lot of companies that I study because their sales letters are just great and their marketing is just really awesome. And they’re all on an interesting model. They all do a daily ezine. 
  
A couple websites you might want to subscribe to, these are from their Delray Beach office, but there’s awaionline.com and earlytorise.com. They send out daily ezines which have content usually by 3 or 4 writers because they kind of cross pollinate among ezines and stuff. They include ads in every issue and then they have a website that’s sort of a blog where they publish the ezine articles, ads, catalogues, so forth. It’s very interesting marketing. You should swing by their offices and just check it all out because it’s always good to see. They’re about a $200M a year business, I believe. The awaionline just trains copywriters, that’s all they do. So they train people how to be professional copywriters and all the fascinating stuff. 
  
I just wanted to mention that because you’re close over there. So go check them out. They’ll probably give you a tour because these people are, like, outstanding marketers, and I daresay they will have a sales person give you a tour. But God only knows what kind of newsletters they’ll try to get you to buy by the end of the tour. 
All right, so we have Marge, Mike, Dan, Mary, Nancy. Who else are we missing? 
  
Marge: 
Marlon, this is Marge. I just want to reaffirm what you’ve just said. I’ve been on their list for probably 5 years or more. I bought several of their products including the AWAI Copywriting Course. I haven’t gotten all the way through it but they do have quality stuff. 
  
Marlon: 
I bought the Masters Course. Let me tell you about the Masters Course because all of you, sometimes what you get out of my calls is that you never know what you’re going to get on these calls with me. Sometimes you get a lot but it’s not what you expected. Every one of them is kind of like a snowflake, it depends on my mood. 
  
So listen to this, so they have a course, it’s the Masters Course in Copywriting, which I purchased. It’s $750 so it’s not cheap but it depends on your definition of cheap. It’s a notebook, it’s a 3-ring binder that also has some CDs in it and the CDs are someone reading the notebook. So basically, you have a notebook and the last half of the notebook is just like some random articles that aren’t really that related to the train of thought. 
  
Basically out of this notebook, you probably have a hundred good pages. Some people would go, “My Gosh, what a rip-off. There’s a hundred pages out of this notebook and the CDs are all someone reading it.” But I have to say, and I am a professional copywriter, I’ve been through the notebook at least 3 times and I was listening to one of the CDs last night when I was going to sleep, and I think that at $750 that notebook is an outstanding value and I made a lot of money from it and frankly from only about a hundred pages of the notebook. 
  
That’s why I’m bringing this up on this call because a lot of people in online marketing and in forums have an incredibly distorted view of information.  If you’re going to be in the information business, I think you really need to get clear on what value is. This is like Law 101 of business but a lot of people have a really, really jacked-up view of value and business in my opinion. 
  
Let me just give you an example. Let’s say I have a plot of ground and a real estate agent comes along and says that plot of ground is worth $5,000. Let’s say that I sell that plot of ground for $50,000 when the real estate agent said it was only worth $5,000. Did I rip someone off or not? I think this is a really great topic and on the internet, people just go off on that. I really just don’t think they understand what a marketplace is. 
  
What is the value of something? The value of something is what someone else with full knowledge of the product is willing to pay for. Now, if I’m selling for $50,000 and I’m claiming that it’s this extremely rich farmland for something that’s just a swamp, now that’s a lie. See they didn’t know what they were buying. But other than that, in a marketplace, the value of something is what someone else is willing to pay for it. 
  
I read a comment from Dan Kennedy once that there is no unfair price for something. There is no wrong price for something. But there may be too small of a market. In other words, if I have a product, I can sell it for $50,000 but I’ve only got 5 potential buyers in the world willing to pay that much for it, and you figure maybe you can sell one of them was it worth it, you probably make a lot more money if you lower the price down to $5,000. 
  
The price is irrelevant. It’s really what is the market for it. So I think people have to get it straight in mind what the value of information is. The value of information is what somebody else who understands the nature or the purchase is willing to pay for it and that’s all that it relates to. So these people in forums who are like, “Oh my God, I can’t believe they’re selling that for $5,000. What a rip-off” or “I can’t believe they’re selling that seminar for $10,000. What a rip-off” just don’t get it. To that person it’s worth $10,000. 
I personally paid $500 for a one-page of information before and I submit to you that people pay $5,000 for one page of information all day long and all night long. That one page is called a visa. If you’re in a third world country trying to get to the United States, you better have right now a really good lawyer. That piece of paper that’s called a visa is going to cost you 3G to 5G, if you’re lucky enough to get it. I have a friend in the Philippines and she lost her visa and couldn’t get it reissued.  
  
So if all you get from that call is getting the value of information and what you sell in your brain, what’s the value of 100 pages. Well, to me it’s worth a lot more than $750. But a lot of people will say, “100 pages and it’s just a notebook and the CDs were just a recording of what was in the notebook? What a rip-off.” I would really like to just get these people in a room and just lecture them for like 10 hours. They still wouldn’t get it. 
  
Andrew: 
Marlon, this is Andrew. Isn’t the whole purpose of the marketing to sell the value, to educate the target so that they see the value? Isn’t that what the job is? 
  
Marlon: 
Yeah, dominantly, Andrew. You know it’s an interesting thing and when I say it’s interesting, what I mean, Andrew, is that marketing is not about creating value for something that doesn’t have value to people. In other words, some people see marketing as you’re taking a car that’s broken down and won’t run and trying to sell it for a million bucks. That’s very different from something where the value of it is all in people’s head. 
  
I’d give an example – Jay Abraham one time had a bonus for a product. It was one audiotape. He starts out and tells how he had to barter, which I’m sure was true, a quarter of a million dollars of his personal consulting to this company in order to get the right to interview them for one or two days about how they operated their company. So he started out bartering a quarter of a million dollars of his services. Then he hired the finest audio editor in the industry to take that audio and added it down and so forth. And anyway, he got it down for, like, a two-hour interview or something. So whether you saw the value, the $50,000, $25,000, the value of the cassette tape a buck was all your viewpoint. But he did just what Andrew said; he created the perception of the value by really explaining what went into it. 
  
I think you all have to be really clear in your mind on the value of what you are selling. People are like, “I have this book. What’s the value of this book? What should I sell it for?” Well, the value of that book is whatever somebody else is willing to pay for it. The problem is you may not have a lot of other people willing to pay that much for it without asking for a refund. 
  
Before I go on, who today has a comment on what I talked about, kind of like the newbie plan and so forth at the beginning of this call? Did anybody have questions or comments on that before we move forward? Anyone? 
  
Andrew: 
I checked my list yesterday, the list is about 2,000. I have about 250 of those names that the addresses are no longer valid and I’m getting bounces. When I checked the names on there, I recognized some names of people I know personally but many others I don’t know. What do you do with that list?  
  
Marlon: 
Where are you calling from, Andrew? 
  
Andrew: 
New York. 
  
Marlon: 
Oh, you’re in New York. 
  
So here’s the thing on the bad email addresses, Andrew. They suck. There’s no other way to say it. Email addresses go bad faster than you want them to go bad. This is one of the reasons that I believe in the content model that I explained in ORIS. The only way to overcome that, Andrew, is to get people a really, really great reason to make darn sure they get your emails. 
  
I do know somebody that runs a membership site where people were paying monthly. If those email addresses went bad, because those people pay $20 or $30 a month, they would literally have staff call them up and get the correct email address. But that’s for people who were paying monthly. 
  
If you had people, Andrew, that are very high customer value where it was worth a phone call, and you had their phones, you could call them. But if they’re just email subscribers on your prospect list, they go bad every day and it really sucks, let’s be honest. You would prefer that no one’s email address ever went bad but that’s not life. 
  
There are 2 antidotes to that. One is, you have to be really aggressive about lead generation. You’ve got to be generating so many leads into your business that you just don’t care about the ones that go bad and you have to be generating more good ones and new ones than go bad. You really have to be a lead-generating machine. That’s part one. Part two is, you have to have enough content and good and strong enough content mixed in with your pitches that people go out of their way to make sure that if their email goes bad, they’d get back on your list. 
  
One of the ways that you can do that, Andrew, is on occasion offering an above average freebie. So you do an ezine but you don’t just do an ezine, on occasion you offer a free video, podcast, ebook, or something else. On the other hand you don’t want to train your customers just to expect all your information for free and raise Cain if it’s not free. 
  
Then there are proponents of ‘Don’t give them anything free.’ I know some people and they have a valid point. They don’t want anybody on their list for free. They want everybody on their list to have to pay something. I’m really not onboard with that. I see the value in getting people on your list and letting them warm up to you. 
  
But the fact of this business is, addresses do go bad and you have to be very aggressive on your lead generation, whether that’s pay-per-click advertising, banner advertising, or search engine optimization. You have to find something that you really press hard on to keep leads coming in. 
  
Andrew: 
Well, I went recently to search engine optimization, not myself. I have someone who does that and what I notice in just tracking the numbers is the new leads before search engine optimization were at the same level. It didn’t move the meter at all. So I’m wondering is it how they’re running this search engine optimization or what? 
  
Marlon: 
Well, okay, so Law 1 of direct marketing pretty much is you have to track everything, right? If it isn’t getting you return on investment, you do something else. It could be that company that you’re using. It could be a lot of things. I know my friend, Kurt Christiansen, does pay-per-click stuff and if you needed pay-per-click help, I would refer you to him. 
  
I’ve not read many success stories on the organic side page search engine optimization. I’m sure they’re out there; I just don’t personally know any. Really, to be honest, I don’t know very many people really killing it in terms of leads on the search engine optimization site other than Justin Brookes. 
  
How much are you paying to outsource your search engine optimization? 

Andrew: 
A couple hundred. 
  
Marlon: 
All right, you can hire a full time Filipino and give him Justin Brookes’ Google Android or John Jonas also has his videos in his system. But Justin’s is only organic SEO. You give him SEO Lies and you give him his videos or you take SEO Lies and you can just create your own videos and you can have a full-time Filipino doing search engine for you who speaks good English and will work hard 8 hours a day and will cost you $150-$250 per month. They can do blog commenting. 
  
Justin does the 30-minute backlinks that Michelle created. He has all of these different backlink generating SEO methods and you should see results from those things within, I think Justin says, as soon as 7 days. 
  
So frankly, if I were you, I’d take that money you’re spending and, again I don’t know what company you’re using so it’s not fair for me to say this, but in general, I’d find you John Jonas’ system, I’d find a really great Filipino, and I would just have them work at it full-time everyday where I can keep tabs on it. I know what they’re doing, we have them do different things, we tract the results of different things, and we have them do more of what works and less of what doesn’t work. Is that useful to you? 
  
Andrew: 
Yes, it is. Thank you. 
  
Marlon: 
I would also look at running ads in blogs, ads in forums, and so forth. The problem with running ads in blogs is, same way with ezines, you have to rotate them. You may only be able to run in a particular ezine profitably once every month, once every two months. You may only be able to run in on a profitable blog once every few weeks or once a month. You just have to test it and try it and see the frequency. Blogs don’t get a whole lot of new readers at a high rate typically. So you can’t run there every week. Like, most ezines you can’t mail every week and have it be profitable. You have to do it maybe once a month. 
Blog advertising seems to be hit and miss.  And some of the prices can be quite high compared to the results.  You have to look for highly targeted blogs that you get at a good price.  
  
Andrew: 
And pay-per-click, you were saying? 
  
Marlon: 
Pay-per-click is good and you can have Kurt Christiansen do it, or you can go to adwordscience.com, or you can try to learn it yourself, or try to outsource it. But you probably have to learn it yourself before you can successfully hire a Filipino to do it. 
  
I don’t personally know of a good A to Z because if I did I’d probably already be using it. I don’t know personally of a good A to Z outsourcing course for Google AdWords. Although I think what John Jonas did was he just bought Perry Marshall’s ebook, gave it to a Filipino and said read this and do it, which is John’s typical method if you’ve been through his stuff - outsourceplan.com (affiliate link)
  
All right, but I need to move on Andrew. Who else here is stuck or has a question on something? Or needs a boost or needs feedback? 
  
Nancy: 
Okay, I’ll step in. First I want to thank you for your great idea about Newbie Queen. I grabbed it, set up a blog, did it wrong, had to restart but that’s the okay. 
  
Marlon: 
Hey, you know what that is? It’s one of your first lessons in Newbie Queen. That’s great. Here’s why I think that’s great, Nancy. It’s because, you see, I cannot remember the mistakes I made in learning to do different things. So that’s what’s great about the learning curve, it’s because you’re doing it and you’re making the mistakes so now you know what to write about and do videos about and talk about. Once you have it all down and you’ve mastered everything, then it’s going to be really hard to identify with the newbies. Because by then you’re like, “Why don’t you get this? You just do this and so forth” because you’ve done it 40 million times and you can do it in your sleep. 
  
Nancy: 
I understand. You know what else I did? I bought myself a little MinoHD. 
  
Marlon: 
How do you like it? 
  
Nancy: 
I love it. 
  
Marlon: 
That’s the little flip, right? That’s the lightest flip camera for the people who don’t know. 
  
Nancy: 
Yes, it’s a little flip video. 
  
Marlon: 
I heard that they had the HD one but I hadn’t seen the quality of it. 
  
Nancy: 
It’s excellent. That’s what I got. I got the HD and it’s got a wonderful microphone and you can just set it up and I’ve been taking all kinds of little videos practicing. It is just slicker than snot. 

  
  
Marlon: 
Let me tell you something that might be useful. At a video store or camera store, they have these little harness things that go around your neck and your arm will rest on it, so that you can hold the camera without shaking. 
  
Nancy: 
Oh, what a good idea. 
  
Marlon: 
And if you will keep your eyes open, they also have little flexible tripods. If you go to tubetake.com, you can find them but frankly I bought mine at my local camera store. They have these little tripods that are flexible tripods, in other words they have these legs that will wrap around anything. Those are cool because you stick it on and wrap it around a chair, or just about anything to stabilize it. 
  
Nancy: 
I’ll just share that’s one of the things that I’ve learned over the past umpteen years of trying to get some traction in internet marketing – and that is to get what you need. Like with this little MinoHD, I bought the tripod rather than fiddle around and try to figure out some way on my own because that’s how it was more money than anything, trying to figure out some way on my own to get it to sit where I wanted it to sit. So I spend another $15 - what’s that compared to the $200 that I paid for the camera. That’s just about $15 to get a tripod so that I can use it with less hassle, I’ll be happier with it, and I’ll use it more frequently. And if I can’t afford $15 for a tripod, then I shouldn’t be in this business.  
  
Marlon: 
Very nice, thank you for sharing that Nancy. Keep going on Newbie Queen. I cannot remember the cartoonist but I had a cartoonist on my Twitter sometime back, or I think you had a friend who’s a cartoonist too. I like the idea of branding it. 
  
Nancy: 
Yes, and in fact, I have the name of that cartoonist. It’s just here in my thousands of notes but I have it, yes. 
  
Marlon: 
Very nice, I would say brand it. Go to daegansmith.com and see what Daegan did. 
  
All right, who else has a question or a comment or some way I can assist you today? 
  
Mike: 
I’ll just get in on what Nancy was saying. One of the things that I do because of the very reason that you talked about is that when I do my free blog calls, I always get somebody on there who’s not blog savvy to be my co-host and if I start to talk techie, their job is to smack me up the side of the head and make me speak English. 
  
Marlon: 
Mike, why don’t you tell us about your free blog calls because Nancy’s not doing Newbie Queen calls yet, are you Nancy? 
  
Nancy: 
No, not yet. 
  
Marlon: 
So Mike’s going to tell you what he does on these blog calls because you might want Newbie Queen calls. 
  
Mike, what service do you use, how often do you do them, how do you get people on the call, and what do you talk about? 

  
Mike: 
Okay, what I use is Blog Talk Radio and I do a monthly free call and it is simply an open question and answer. 
  
Marlon: 
Now, is this blogtalkradio.com? 
  
Mike: 
Yeah. You sign up for Blog Talk Radio. 
  
Marlon: 
And is this broadcast over the internet? 
  
Mike: 
Over the internet, or people can call in and interact with you on the phone also. 
  
Marlon: 
Cool, all right and why do you use that service as opposed to just freeconferencecall.com? 
  
Mike: 
Well, I used to use Instant Teleseminar for it. That worked but Blog Talk Radio you get listed on theirs which generates backlinks to my blog because I always link back to my blog. It also has a chat box. It allows people to interact between each other, which gives me a lot of intelligence on what people are really thinking that you don’t get from people just asking questions. 
  
Marlon: 
How do you get people on your calls, Mike? 

Mike: 
For me I do it off of my blog and off of my mailing list. Usually I do them on Tuesdays at 7PM and I’ll start on Saturday with a mention on the blog and I mention on two different blogs that I’ll be doing a free call and that here are the details, go over here, start to leave your questions, etc. Usually I have half a dozen questions before we even sign in to start the show. 
  
Marlon: 
Nice. Nancy are you taking notes on this? 
  
Nancy: 
I am. Mike, are you Mike Paetzold? (0:53:48) 
  
Mike: 
Yeah. 
  
Nancy: 
I didn’t know you were doing blog radio; I’ll go check that out. 
  
Mike: 
Yeah, Blog Talk Radio is great that way. The conference calls are good but Blog Talk Radio, I can just grab the call as soon as it’s done, put it so that it can be added to my blog also. So it can be played there, it can be played off of my blog. 
  
Marlon: 
What’s your most popular topic you’ve ever done, Mike? 
  
Mike: 
Well, I just do the Q&A calls. 

Marlon: 
Oh, you just do Q&A calls? 
  
Mike: 
Yeah, the free call is a Q&A call period. I use a teleseminar when I do my coaching calls but those are paid calls. 
  
Marlon: 
Oh, all right. So you’re selling a coaching program? 
  
Mike: 
Yeah. Now I usually will do one call prior to opening the coaching program again. I always do a free call and I invite everybody to that and it’s done the same format as what it is. It’s a pre-sale to get people to buy the coaching package. If you don’t like the way that we teach, there’s no point in doing it. 
  
Marlon: 
I like that, Mike. I like that very much. I want to see Nancy do this with Newbie Queen. 
  
Nancy: 
I actually have been on some of Mike’s Q&A calls and I always found them helpful. That is a great idea. Thank you so much. 
  
Marlon: 
And your calls are how long, Mike? 
  
Mike: 
They run between 30 and 45 minutes. The downside to Blog Talk Radio is you have to schedule the time frame ahead of time. 
  
Marlon: 
All right, and I assume that you have a product in the works called ‘How To Promote Your Blog and Make Money Doing Free Blog Talk Radio Calls.’ 
  
Mike: 
I have something in mind for using free calls for building reputation not for necessarily selling. 
  
Marlon: 
People don’t want to build a reputation; they want to make money, seriously. 
  
Mike: 
Yeah, but the point is and I think this is something people miss, is that I don’t sell anything on those calls but those calls always generate money over the next 2-3 days. There’s always a big spike in sales. 
  
Marlon: 
So, anyway, Mike, the point was, I was just planning an idea, I think that you should take the whole little system you just described and you make a product out of it. The emails that you send out, recordings of sample blog talk radio calls, how you get people to submit their questions, the ad little blurbs you use to promote in on your blog, just the whole entire little system in a little box. Because if you have that then I can just go, “Nancy, just go to Promote with Blog Talk Radio, or something like that, and just buy Mike’s system.” 
  
Nancy: 
Yeah, Mike. 
  
Marlon: 
Are you onboard with that, Mike? Do you get it? 
  
Mike: 
I get it. The problem is the same problem I have with the Ockham’s Razor Coaching. Right now I’m in the middle of trying to get my first person in the Philippines set up. 
  
Marlon: 
Congratulations on that. Did you get them using John’s systems? 
  
Mike: 
Yeah. 
  
Nancy: 
Did you get one, Mike? Did you find one? 
  
Mike: 
I just started with it. 
  
Nancy: 
I haven’t found an employee yet but I’m back to that one when I catch up on a couple of other things. 
  
Marlon: 
All right, so you have a lot on your plate Mike? 
  
Mike: 
Yeah, and I have a membership site that’s almost ready, it’s about ¾ done and it needs some focus and now what I’m doing with what you gave me with 15-minute blog traffic. 
  
Marlon: 
Okay, I understand. You have a lot of potential. You have a lot of things going. That’s all right. Just stick it on your projects though when you can. I do think it’s a good product idea. I also like the 15-minute idea because I remember that one. Get your person in the Philippines set up because that’s going to take some of the load off of you. Same thing for you, Nancy. 
  
It definitely works, but let’s just be honest, the set up sucks. Once you get things running it’s great, but it’s like Gary Halbert said one time. He said, “I love marketing and selling products is great. Delivering products is a bitch.” In fact I think that’s why he went to jail was for lack of delivery, right? If you sell a gazillion dollars of something and then you neglect to fulfill the product, it’s not good. 
  
But really, the set up is tough sometimes. It takes focus and it takes time and it takes energy. But let me tell you what I’m going to do and I recommend everybody on this call does – if you’re using the outsourcers, Camtasia’s your best friend, you have to sit down, figure out what you want them to do, and do Camtasia. That’s what I hope to do on the AdWords thing eventually. 
  
It is what John Jonas brings to the table and Justin – they’ve already figured out some things and have videos on them. It’s also the best use of info products that you buy. To me, a great thing is if you can buy an info product and it’s really complete enough that you can give it to an outsourcer and just go, “Do this.” That’s just like your fantasy.  
  
Mike: 
I agree there. But going back, one of the thing with Ockham’s Razor and I know that I did it in my review, is that you almost have to have Promo Dashboard. Anybody that buys Ockham’s Razor and doesn’t have Promo Dashboard is going to get lost. 
  
Marlon: 
Well, I don’t think they’ll get lost, Mike. It’s a matter of perspective. Let me put it to you this way – it’s a book. Now pick any book at the bookstore. Pick any book that’s ever been written at the bookstore. Was that book all you needed? No, it’s a book. The purpose of the book is just to stimulate ideas. That’s all the book is for. That’s all the book is for; it’s just to stimulate thinking. 
  
In internet marketing, unfortunately, people don’t see it that way. They’re like, “I bought this book and I’m not rich yet” or “I bought this book and oh my God, I have to buy something else.” Well, that’s not the purpose. 
  
I have a book here Survival Is Not Enough by Seth Godin that I’m reading. That’s not everything that I need to know or how to do it but it stimulates. I have this other book here by Peter Drucker, The Effective Executive. It’s not going to teach me to be an executive; it isn’t even, like, 1/10 of what I needed to know to be an executive. But it has some good ideas in it. 
  
So to me, that’s what a book is. Now, people on the internet sometimes, again their expectations are so unrealistic that they’re not going to see it that way. That’s the one advantage of delivering a product as a book is people have less expectations. Somehow, when it transfers over to an ebook, they feel like that it should have $100,000 of information in it for $20. 
  
Mike: 
No, I don’t think that. I just think that the two packaged together are worth more than either one separately. 
  
Marlon: 
Well, to me you also need Affiliate Dashboard. You also need Amazing Formula, you also need Push Button Letters, you probably also need John Carlton’s Copywriting Course, and just a lot of stuff. 
  
Mike: 
Yeah, you’re not going to have a total package. 
  
Marlon: 
But I hear you. 
  
All right, who else on the call has a question or a comment today? Nancy, me, and Mike have been chatting here, who else wants to chime in on this? 
  
I’m going to start calling names. Marge? 
  
Marge: 
Yeah, Marlon, I just unmuted myself. You know that’s my problem. Some of you guys are so good at motivating then that’s what drives us away from the focus because we get so many ideas and then we don’t know where to start. I could sit here and write down 100 ideas and then it’s like, “Okay, where do I go back to.” 
  
Marlon: 
Let’s get rid of this problem for you and boil it down, okay? Are you getting people on the list yet? 
  
Marge: 
I’ve set up my blog but actually what I’m promoting affiliate-wise now, it’s going to take a long time to make that connection. 
  
Marlon: 
No, I didn’t say are you promoting affiliates stuff. I didn’t ask you if you have a blog. I said are you getting people on a list? 
  
Marge: 
Slowly. 

  
Marlon: 
But you have people on a list or do you not? An email list where you can send them emails? 
  
Marge: 
Yes, I do. 
  
Marlon: 
Okay, did you add anybody last month to that list? 
  
Marge: 
Yes, I just got my AWebber set up so some of them I’ve had like in my personal mail. 
  
Marlon: 
Okay, so you’ve got your AWebber set up. That’s good. Next week do you expect that any new people will be added to that list? 
  
Marge: 
That’s my next thing is to do the traffic part. 
  
Marlon: 
All right, so here’s what I recommend that you focus on. Get people on your list and start sending out emails now. Are you sending out a daily or a weekly email now? 
  
Marge:
No, not yet. 
  
Marlon:
All right, well you need to start today. Send an email today. 

Marge: 
Well, and then that’s where I, though in my conscience, go back to in which I agree with you on, is I need content. So I don’t feel like I should just send out emails until I have content that’s really going to… 
  
Marlon: 
How many people do you have on your list? 
  
Marge: 
Probably about 20. 
  
Marlon: 
Don’t worry about it. 
  
Nancy: 
If you email me your URL, I’ll join your list. 
  
Marge: 
Okay, it’s busymombiz.com. 
  
Marlon: 
So let’s talk about what you’re going to write about, Marge, because I feel this has value for everybody. Have you subscribed to Matt Feury’s list yet? 
  
Marge: 
I was probably on Matt’s a long time ago but I haven’t got it recently now. 
  
Marlon: 
Okay, so here’s what you do. If you follow what’s in Ockham’s Razor about setting up Gmail accounts for different people - set up a Gmail for Matt and you subscribe. You set up a Gmail for me, you subscribe. You set up a Gmail for Daegan Smith, you subscribe. Set up a Gmail for Eben Pagan and you subscribe. Set up a Gmail for Sean Casey and you subscribe. 
  
So now you’ve got all their emails all in one so you can just look at it and scan subject lines. Specifically though I recommend Matt. Why? Because all Matt does in his email is tell stories. So let me ask you a question, Marge. Can you tell a story? 
  
Marge: 
Yes, I love stories. I tend to make them too long. 
  
Marlon: 
I don’t think a story can be too long. Matt tells some pretty long stories. I don’t think a story can be too long. It’s just what you need to effectively tell the story. Now, if you get downwards just flat out boring you have to cut. 
  
What you want to do is you want to cut of stuff that’s either confusing or stuff that’s unbelievable or stuff that’s boring. It’s called CUB, that’s a thing Agora teaches in their copywriting course. If it’s confusing, cut it out. If it’s unbelievable, cut it out, or if it’s boring. The story can never be too long but it can be too boring. So if it’s confusing, it’s unbelievable, unclear, it’s boring – cut it out. Other than that, start telling stories and emailing them to your list. Relate it to busy moms and whatever your topics are. 
  
What you need is a list of 10 topics that you feel you want to talk about to your list. Pick one of those topics, everyday write a story on it, and email it out to your 21 people now that you’re getting a new subscriber. Now if you can’t do it everyday you do it every other day. You have to start practicing writing and telling stories. 
  
Now, at the end of the story you link them over to your blog like I do where it’s not your index page your blog, but it’s your specific page where they can comment. You paste that email, that story on your blog, and you send them to that specific page so the comment box is right there. At the end of every story you’re like, “Hey, if you have a comment on this, comment over my blog.” Now, everyday or every other day you have content. These stories that you’re posting to your blog and you have people commenting on them, so then Google’s going to like that because it’s going to see comments. 
  
Then you can go to forums that relate to busy moms, or where busy moms are, and if you have a really good story you write, you can go over there and you can say, “Hey, I just posted over my blog a really great story about blah blah blah.” Have a nice, catchy title to it, and say, “Go check it out and let me know what you think.” 
  
Now you’re picking up subscribers from forums. And if that’s all you do, Marge, between now and the next call or between now and 2 calls from now, that’s a great start. 
  
So, to sum this up, you said you were overwhelmed with all this crap and everything. Just forget it all and here’s what you need to focus on. For you, you need to focus on start writing these stories and start sending out emails and start doing some things to get people on this list. Post your articles that you send out by email on your blog and get people to comment. 
  
Now, when you send out those articles, those stories, one of those stories may happen to relate to a product you bought. If it does, sign up as an affiliate and give them an affiliate link and pretty soon you’ll be making a few sales here and there. And again if you study Matt Feury, Matt and John Alanis and Daegan Smith all do that as good as anybody. 
  
Marge: 
Okay. I just know Matt for his good copywriting. 

  
Marlon: 
The boy’s a master storyteller. So I recommend you just get a Gmail, set up a new Gmail account, subscribe to Matt’s list, and that way when you need inspiration, you can just go through there and read some of his stories. 
  
Marge: 
So as far as getting the Virtual Assistant – do you recommend that we, again that’s like a Catch 22, I’m really not at a point of doing a ton of things to where I would absolutely have to have a Virtual Assistant as far as my business being to such a level, and yet to get all this up and running and everything, it would be a good thing if I could just start putting all the technical stuff over to somebody else. 
  
Marlon: 
Yes, I know that technical stuff is one of your sticking points so if you can, for you, I would recommend probably a part-time person. 
  
Marge: 
So these ones in the Philippines, they’re still willing to do part-time as well as a full-time? 
  
Marlon:
Yes, in fact some of them can only work part-time. I only did John’s thing once but I sent out like 20 and I got a couple of good responses, I didn’t get a million. But I had one girl who could only work part-time and I really should have hired her. John actually told me to hire both of them and we were trying to get ORIS out and all these other things and I just let it drop. But yeah, she could only work part-time because she was going to school. 
  
So yeah, part-time’s good. If I were you I would hire somebody part-time for technical help but make sure they have technical ability skills. That should be no problem. 
  
Marge:
Again, you guys have one-up on us on that because like you said, you’ve already learned a lot of it so you can tell if somebody knows her stuff or not, where I can’t. But at least it’s a starting point. 
  
Marlon: 
Well, look at it this way, Marge. Write now a list of everything that you have problems doing or you need done. And there’s your list. That’s what you need to hire for. 
  
Marge:
All right. And then the other thing, because this was going to be my next step was do the Twitter thing. But then I’m thinking, okay that’s viral and once my stuff is out there it’s out there so I need to be prepared before I get on Twitter. Because I have all this traffic but then if they come and they don’t find what they’re looking for, they drop off. 
  
Marlon:
Quit over thinking it, just get on Twitter. Just don’t overthink it. Get on Twitter and go to mom websites where people have blogs about moms that talk to the same people you talk to, and add them on there. You’re not promoting to them, you’re just making friends. You’re not selling them anything. Why would you wait – “Oh no, wait. I can’t make friends yet. I’m not ready to make friends yet. I can’t make friends until I’m making lots of sales.” Well, why not. It’s making friends. Get on there and be sociable to people who have lists and sell to the people you want to sell to. 
  
So just go on there and follow all of those people. Be in the online forums that target moms and if somebody who’s there is really cool and you like them, or they have a list and they have Twitter, add them. Follow them and start making friends with list owners. And then when you do have a product and you are ready, now you have people who will sell it for you, who will pimp it for you. 
  
All right, before we wrap this call up, we have time for one or two more. Who else here is stuck or has a question, comment, etc? 
  
Woman: 
Marlon, I had to be away for a little bit and I missed the person’s name that you actually contact for the outsourcing to the Philippines?  
  
Marlon: 
That’s replacemyself.com; that is John Jonas. 
  
Woman: 
Okay, thank you. 
  
Marlon: 
Who else? 
  
Andrew: 
How the heck can we get a hold of John Carlton’s Copy course? 
  
Marlon: 
Well, I’ll tell you a couple of ways. Number one is you go to twitter.com and you click on the tab that says Find People. You type in John Carlton and you follow him first of all, then you will see all his posts on TweetDeck. You download TweetDeck and you should be using TweetDeck if you’re not. You will see John’s posts and you can go to John’s Twitter, then you can go into his Twitter stream and read his posts and he’ll post different URLs and all that kind of thing. 
  
That’s the way I would personally do it. You could also just go to Google and type in John Carlton blog, and go to his blog. He has a blog. 

Andrew: 
Okay. 
  
Marlon: 
Who else has a question or a comment or something I can help you with before I wrap it up today? 
  
Marge: 
I just have on more question. I have host skater (1:15:31) and I’m just double checking, I’m thinking that I can do multiple domains under there for the same monthly cost. Is that accurate? 
  
Marlon: 
Well, it depends which host skater account you want? How much do you pay host skater a month? 
  
Marge: 
It wasn’t the lowest one but I think it’s like $8 a month or something. 
  
Marlon: 
I don’t know on that plan, you’ll have to check your plan. 
  
I have a $20 a month that’s a reseller account and has unlimited domains. I’m not sure on the $8 account. You need an account that has unlimited domains although you can get by depending on what you want on the domain. You can file a domain at Namecheap or GoDaddy and use URL forwarding and forward the one specific URL that’s on another domain. Nobody can tell, it forwards it in a frame so nobody knows. But the problem is that’s, like, only one page. It’s really not the best solution. The best solution is to have an account that allows you to have multiple domains. 

Marge: 
That reminds me, one other thing I’ve been meaning to ask you for several weeks is, do you have available the software that hides the, you know how you can just click on a live link and you can just put in your words like ‘check this out’, but you’re really sending them to the page. Do you have that in Promo Dashboard? Or who has that that you would recommend me purchasing? 
  
Marlon: 
I really don’t know what you’re referring to. 
  
Marge: 
If like I send out an ezine and I say, ‘go check out this product,’ rather than just writing down my URL, I can just make the words… 
  
Marlon: 
Oh, hyperlink. Are you talking about doing this on a webpage in your blog or where are you talking about doing it? 
  
Marge: 
Well, I would love to do it mainly in my ezine because I love to write and I would promote everything via email if I have a choice, but that way it kind of cloaks it in other words. 
  
Marlon: 
Oh, that cloaks the link? Well, if you’re using AWebber, they have a thing there that you click that’s create tracking links. When you click that it cloaks the links. What I personally use is a product called AdTrackz Gold but that’s one of these that you have to have, the guy will install it for you, I think, free when you buy it. You’ll need to have him install it for you. It’s a great little product. 

Woman: 
Do you use Open Office? 
  
Marlon: 
Do I use Open Office? 
  
Woman: 
No, I’m asking her if she uses Open Office. 
  
Marge: 
No, I haven’t up until this point. 
  
Woman: 
It’s something like Microsoft Word that you can type in and they have a way that you can actually, hyperlink is the term, and you just type in the URL where you want to go. 
  
Marge: 
Okay, that’s called Open Office? 
  
Woman: 
Yes, and on the toolbar, you simply highlight the ‘go here’ or ‘click there’ or whatever, and then you go up to the hyperlink icon and click on that, and it drops down a box where you type in the URL where you want them to click through to. 
  
Marlon: 
Yes, that’s going to work on a PDF or something, but it’s not going to work in an email. But if you’re doing a PDF that would work fine. 
  
All right, who else has a question or a comment today? Anyone? 

Nancy: 
I just have one more thing to say. I went lateral on my Newbie Queen. I’m going to have another blog and it’s going to be specifically for women over 50 and it’s going to be light and humorous and fun and it’s also going to talk about internet marketing because a lot of people, as we all know, think they’re too old to learn things like this. So I’m going to cross-promote them. 
  
Marlon: 
I don’t know, I think you’re overreaching there. I think you need to get Newbie Queen up and running. 6 months from now I’d say yeah, but right now I’d put all my energy into one, or I just wouldn’t lose focus. I think it’s a good idea and after you have Newbie Queen up and running and you have a lot of subscribers coming in and everything, yeah good. 
  
Now, if you just don’t want to do Newbie Queen, like this other one would be a lot more exciting, that’s fine but you have to understand that you would only be cross-selling a very small percentage of those people over in the internet marketing because most people just don’t want to run a business. 
  
Nancy: 
Right, I understand. 
  
Marlon: 
So, I would stick with Newbie Queen and focus all your efforts on it. 
  
All right, it’s 12:25, that’s more than you all probably stand today. So we’re going to wrap this up. All of you should have plenty of good stuff to work on until the next call. I just want to thank you all for being on the call. I hope this gives all of you some direction and keeps you on a simple path that you can actually act on instead of just getting overwhelmed and buried in details. 
  
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