How to Find the Keywords, Web Sites, and URL’s Where Your New Customers Can Be Found.  Then  a Visual Map Of Your Market and Discover a Huge Chain of Keywords for PPC or Organic SEO and Web Sites To Buy Banner Ads On
In this conference call, I explain how to put together a mindmap of your market. This gives you a ton of ideas for buying banner ads, bidding in Google and doing your organic search engine optimization.
This is how you create a chain and a path new customers follow so you can track down the most INEXPENSIVE places in the chain to reach them BEFORE your competitors do!

As you can see, that’s an overview of Internet marketing.  I’ll talk in the transcript about WHY you create a mindmap like this for YOUR target market and what the purpose of it is.

In this zoom, I just focus on the main doors newbies use to ENTER my market.  Obviously, if you want to advertise to people, then finding the DOOR they use to enter the market lets you reach them with your advertising BEFORE others do.

Here I break down the individual paths even more.

Once you hit the detailed resources, you get a payoff.  For example here, I track the main keyword searches a newbie might make in google and the web sites that come up.  I make notes of the keywords found in the categories in the top 10 web sites.
These would be obvious words to bid on in Google.  You can also look at buying banner ads on these web sites.
 IN THE CONFERENCE CALL BELOW I EXPLAIN HOW TO ASSEMBLE A MAP LIKE THIS FOR YOUR MARKET AND WHY TO DO IT
Let me just talk a little bit about something that I honestly didn’t understand before, not fully. I think it’s going to be really useful to everyone on this call. So here’s what I want to talk about. I’ve learned this in the past couple of weeks from studying pay-per-click – there are different paths that people take to get to your product and to get to you and you have to decide where you want to be on this continuum. 
  
Let me explain. I forget the results but I’ve read something like 80% of the people find you on the web from going to Google. I like to use a mind map program; I find it very liberating. So I’m using a program called Mindjet. There are 3 mind map programs online and bubbl.us is one. You just type in free mind map program; there are free ones. There are inexpensive ones and mine’s just a little bit more expensive. They all work pretty good. You can use the free one online, no problem. 
  
Here’s the gist of what I have to say about it. You want to map the path that new people take to find you - what magazines do they read, and you want to write down all the magazines. Then if you’re using the mind map program, you push to the little button, in my case insert, and it inserts a little branch next to the name of the magazine and I can list all the URLs mentioned in the magazine so I know the websites that people are going to. Then I can go to each of those websites and I can see what blogs do they recommend, what forum do they have or what forums do they recommend, and who do they link to. That’s one path. 
  
Then the next path is all the keywords that, say, a newbie going into your industry, searching for your product would type in Google. You grab all those URLs, you get all the resources on those sites ezines they recommend and so forth. 
  
Now, here’s the issue. You may not want to attract newbies. You may want to be farther down that buying chain because it may be that new people aren’t educated enough to buy what you have. Like let’s say I’m selling an expensive auto-responder service. A newbie will not buy it. You’re looking for someone farther down that chain so what you do is you literally trace the chain and you find out the point that you want to insert yourself into the chain. 
  
Let me just give you an example. In my industry, I’m talking total newbie, they’re not even going to search on Google because they may not even know what Google is about. They have a computer and they’re going to go to the search function on their computer and that search function is called MSN because that’s the default on PCs. So they’re going to go to MSN and they’re going to search ‘work at home.’ So now I have a list of the URLs that come up under ‘work at home.’ Now I go to those URLs and see what blogs they mentioned, what forums they link to and so forth. 
  
So Level 1 is the work at home websites. 
Level 2 are who they link to – the blogs, the forums, the ebooks they recommend and so forth. 
Level 3 is from those resources, what gurus do they talk about, what blogs they recommend, what resources, and what websites. You keep going along that chain, from this to this to this until you get really to the link in that chain where you go, “this is where my buyers are.” 
  
You typically know because you see competitive ads there all of a sudden showing up at that point. So you know to insert yourself at that point, or if you’re savvy, you drop your lead generation for your free reports and so forth in the chain before that link. So you’re hitting all your people up before your competitors get to them. This is a million dollar idea I just gave you, multi-million dollar idea. I never heard anybody say it before. I never thought of it before. 
  
Here’s the way it came up. In the pay-per-click marketing world, what you do is you want to be way down that chain. So let’s just say in the ‘work at home’ link, first of all, they’re just going to search broad ‘work at home’ but they’re probably not buying. Once they’re ready to buy, maybe they’re going to search on ‘buy work at home ebook’ or the specific name of the work at home programs. 
  
In pay-per-click marketing, those are the long-tail keywords. You want to bid as specific as you can originally because you’re trying to get as close to what the last thing people are searching for before they buy. If you’re selling to the work at home market, that’s who it is. 
  
Now, if you’re one link beyond work at home, and you’re selling, say, a business opportunity that’s a little bit better than an envelope stuffing program, then you have to say, if people are going to buy these business opportunities, what is it they’re searching online right before they buy because you’re trying to get to the closest point to the sale possible. 
  
In pay-per-click marketing, a lot of people use buy keywords. They literally will have the word ‘buy’ in there or they will have highly specific product names or highly specific long-tail keyword searches. So this is how it’s done in pay-per-click and it made me realize, “Wow, you could map out your whole buying chain like this.” 
  
Now what’s interesting about it is on those broad searches, like, if you search MSN for work at home, you probably will not get in the top on SEO on work at home and stay there long because you have Entrepreneur there, and you have some websites that are just major, major, major heavy duty. But you could go to those sites and advertise on those sites or in their ezines affordably. This is the way you find your customers. 
  
So the idea is you just map this whole chain of resources the best you can. You don’t have to be perfect about it or obsessive compulsive about it but map it out and figure out where you belong in this chain - where is the best inflection point, leverage point, to find your customers. 
  
So let me bring you off mute and see if this gives anyone any ideas. 
All right, does this spark an idea for anyone on the call? If it does, speak up. Tell me your name and what city you’re calling from and what idea sparks. 
  
Mike: 
I don’t use a pay-per-click very much outside of some simple testing but it does tell me to go back and go back through and see where people are being recommended and where I need to be. 
  
Marlon: 
Well, yeah because it’s not just for the pay-per-click, it’s on the organic side also. 
  
Mike: 
Exactly. 
  
Marlon: 
And then those websites that they might be going to and if can you buy banners on there or advertise in those ezines, or what blogs they are recommending people to and if can you get an article on that blog. 
  
Mike: 
Yeah, exactly. That’s exactly what I was thinking. That is a very good thing to step back on. 
  
Marlon: 
Yeah, no one’s ever revealed this before. I’ve never heard anybody talk about this because it’s really a pretty sophisticated level of understanding of the market. It’s really a gorgeous thing because see you can preempt your competitors. You find out the link in the chain where all your competitors are at and you get in that chain one link before them.   
  
Like, let me just give you a brilliant example. Let’s say all your competitors are advertising on 5 websites. They’re buying banners there and so forth. Well you could go to that website and find all their backlinks, the sites that link to them, and run ads on all those sites because those are the sites that they get to before they get to that sites that all your competitors are advertising on. Or let’s say it’s a forum; let’s say all your competitors are promoting in, let’s say, Warriors Forum. So I go in, I find all the backlinks (I’ll tell you how to do this in a second), you find all the backlinks to Warriors Forum and now you run your ads on those because that’s where they’re going before they go to the Warriors Forum. You’re hitting them before your competitors do. 
  
Now, how do you find these links? I’m going to give you a specific program that I recommend here in a second. But if you just search like ‘backlinks’ or ‘find backlinks’ in Google, there are free programs that will do this. I’m going to recommend a paid one because it’s really great at breaking stuff down. 
  
But, Mike, does that give you any ideas? 
  
Mike: 
Oh, yeah, exactly because that’s where I want to have my lead capture mechanism. 
  
Marlon: 
Yeah, exactly. And you know, at this point you just insert bait, which is a free report on a hot topic. Nothing really special at that point. It’s just knowing where to put it in that chain and once you know that, boy, it’s really potent, it’s really powerful. 
  
I’m looking up the link to this product I want to recommend to you. But let’s hear from some of the rest of you, maybe some of you newbies or newer people. Let me put it this way, who here did I lose on this? Who just got lost? And don’t be shy. Everybody’s at a different point in their learning curve on this thing. 
  
By the way, the site that I wanted to give you is called findbacklinks.org (affiliate link) and that will take you to a killer video and everything, and there’s a software program called WebComp Analyst that will analyze all the backlinks for you and tell you what they are, the PR rank of them, and so forth. 
Another cool site is:  http://www.backlinkwatch.com.  And there’s a software program that has a free and paid version called Seo Spyglass at: http://www.link-assistant.com/seo-spyglass/
 Nancy: 
Okay, first let me say that there’s way on Yahoo if you put in the website and do a Yahoo search. 
  
Marlon: 
That’s true. You can do link domain: and the name of the domain or you can just do link: on Google and the name of the domain and that will bring up backlinks just doing that. The findbacklinks.org is a lot more sophisticated but if you don’t want to spend money on anything that will work great. 
  
Nancy: 
Now my questions is how do you know what is the last thing? Like, Mike was just saying he knows that that’s where he wants to put his opt-in mechanism. 
  
Marlon: 
What website do you know that your competitors advertise on or that people go to to buy your product or service? Or do you know that? 
  
Nancy: 
I don’t know that. 
  
Marlon:
All right, Nancy, I remember when we brainstormed on this before but tell me again what it is that you want to sell now. 

Nancy: 
Oh, I’m doing a newsletter for newbies, the Newbie Queen’s newsletter, and I’m writing about that on my blog. So it’s just basically internet marketing for newbies, that kind of stuff. 
  
Marlon: 
All right, so what terms are newbies going to search for in Google? 
  
Nancy: 
‘Make money,’ ‘make money online,’ all the usual. 
  
Marlon: 
All right, so you go and you find those websites and you either run ads there or run ads on the blogs and forums and ezines they recommend. You also search their backlinks and see who’s linking to them and you can run ads on the blog forums, ezines, etc. of the backlinks that are linking to those sites. 
  
Nancy: 
Okay, my question specifically was, the way I understood it but I’m on a lot of medication so I could be completely off base here, that there was, like, the next to the last one. Did I misunderstand that? 
  
Marlon: 
Well, at a higher level of understanding, yeah. At a higher level of understanding, you’re trying to advertise at the point in the chain right before they buy but specifically that method is really for the pay-per-click keywords, Nancy. 
  
Nancy: 
Oh, okay. 

Marlon: 
It’s really trying to find buy keywords and the way that you do that is you use the AdWords tools and you do your keyword search and then you just look at the keyword and you say, “Is this a keyword someone would search if they’re going to buy?” 
  
Just for an example, my software Push Button Letters - ‘sales letter sample’ does that sound like they’re going to buy? 
  
Nancy: 
No. 
  
Marlon: 
No, they’re looking for a free sample newsletter. They’re not looking to buy. 
  
How about if they search for ‘Armand Morin sales letter generator?’ They’re probably looking to buy because somebody’s told them you need to check out Armand Morin’s sales letter generator. 
  
You see how that that’s a lot more specific search. The more specific the search, the higher the commercial intent, typically. 
  
Now, Microsoft has a tool, you can search for it, it’s called Microsoft Commercial Intent, and it’s a tool that will tell you the commercial intent of a keyword. Market Samurai (marketsamurai.com) has it. That is a free version and the keyword search on it is absolutely a drop-dead killer. There’s a thing in there, I think, it’s called OCI which I do not understand, some of their words you have to drill down into them. Anyway, one of those keywords in there, if you mouse over them you will see that it will say measures commercial intent. It’s a free tool that will plot all the keywords when you type it in and it will tell you the commercial intent of each keyword. 
  
Then you pretty much know the keywords to bid on but then, Nancy, let me point this out, let’s say that the keyword that would have a high commercial intent was ‘start business ebook.’ Let’s say that was a high commercial intent. Now you search that on the organic searches, you don’t necessarily have to bid on Google. You can search on the organic searches, see the organic sites for you newbies – those are the sites on the left-hand side that come up, not the paid site which is the right side at the very top – but the organic searches, and then you could go to all of those websites, see if you can buy banners on them, look to see if they have forums you can run ads in, link to see if they link to other forums, see what ebooks they’re selling, and see if they can get your ebook on there. Does that make sense? 
  
So now, all of a sudden you’re inserted into that chain under a keyword that you know people are searching on when they’re going to buy. So now if you go to those organic sites that come up when they search something with high commercial intent, you have a pretty good chance that you’re reaching them at a point when they’re getting ready to buy. 
  
Now, it’s not always clear-cut, Nancy. There aren’t any search tools that you can go to that it will just give you the buy keywords. Some of them you don’t find out until you run the ad. You can run pay-per-click ads and find out if they buy. Rule of thumb is if they buy they had a high commercial intent. If nobody buys on the keyword, it doesn’t have a very high commercial intent. 
  
But some of them you can tell just by looking. Well, for example, let’s say I was selling an ebook on how to get Xbox free or something like that. A very broad search term without much buying intent would be ‘Xbox’ or ‘Xbox 360.’ A keyword that might have a high commercial intent, I know nothing about Xbox, but how about ‘Xbox 360 Model Number 432’ or something. You know that person’s a lot more serious about buying because they put some thought into it. The more specific the search is, the higher the commercial intent. 
  
The point is, you can not only bid on those keywords in Google but you can also then look at the organic sites that come up and see if you can insert yourself somewhere. You can post in those forums on those organic sites for free. You can post comments on those blogs. You can possibly run ads on those blogs. There are a lot of possibilities at that point but the cool thing is you’re reaching them when there’s high commercial intent. 
  
This is big on pay-per-click too. I didn’t really understand about pay-per-click; I heard it but when you read the ebooks about pay-per-click, they’re just like, search for keywords like buy, but it’s really a much larger concept than that. The concept is really about trying to find the concepts, keywords, and things they’re searching for when there’s more commercial intent to purchase something. 
  
Now, sometimes you don’t want a high commercial intent like if you’re selling something really big ticket. By the time they have commercial intent, they’ve already kind of made up their mind about what products they’re going to buy. 
  
I’ll give you a perfect example of that. In real estate, Craig Proctor is one of the top real estate agents of the world. He’s in Canada. What Craig Proctor will do is run ads that reach people when they’re not ready to make that selling decision. He will just say something like, “What would your homes sell for?” This is just an idea; I can’t remember his exact ad. So people are not ready to list their home. They don’t have this intent to list their home, but they just saw this ad and say, “Oh, hey honey, what would our home sell for? That’s interesting. Let’s go to this website.” 
  
What he does is he reaches them as early as he can before any other realtor hits them and then he tries to cultivate them so when they do get to that buy point, they’ve already decided on him. So he’s reaching as early as possible and he has them in a whole cultivation funnel. That’s a very sophisticated marketing method. 
  
Your newbie realtor is just going to try to get them with an ad of “7 reasons I can list your house now and get it to sell” because there are people that are going to take action now. Your established real estate agent, they already have a successful business so they’re going to try to reach people as early as they can in that buying chain and cultivate them all along because they have the finances and resources to do it. Does that make sense? 
  
In other words, are you cultivating or are you a hit man? The hit man’s like, “I need this last very second thing before they’re going to buy or sign up or list their house.” That’s the new person and they’re desperate to get gas in their car. The highly successful, world-class agent selling more homes than anybody in the world is reaching them as early as possible in that chain so he can preempt every other real estate agent and not even give them a shot. 
  
Nancy: 
Yeah, it makes sense. 
  
Marlon: 
So, does that give you any ideas of what you can do, Nancy? I understand that that’s theoretical so let’s bring it down to practical. Do you get any ideas of what you can then do specifically? 
  
Nancy: 
I’m sure I would have if I wasn’t on all these meds. 
  
Marlon: 
So let me just lay out a couple of steps for you. 
  
Step 1, make a list of 10 keywords that newbies would search on Google.  
Step 2, do the searches on Google and write down all the URLs. 
Step 3, go to URLs, see if they have ezines you can run ads in or submit articles to, see if you can buy banner ads on the website, see if you can buy banner ads on their blogs, and see if you can post comments on their blogs. 
  
Do that, there’s your action plan. 
  
Nancy: 
Okay, good. 
  
Marlon: 
And then you can also see if you can buy those keywords on AdWords. See what the prices are and see if they’re affordable. 
  
One clever thing I found out to do on AdWords, more on just the side, is if you’re starting out, you really don’t know a lot about AdWords. What you do is you look for keywords that have under whatever the first page of Google is, the 7 or 8 keywords on the right-hand side, the 7 or 8 ads. So you look for less than that. Say, you look for words that only have 3, 4, or 5 because then your ad’s going to be 5, 6, or 7. You’re going to paying the minimum bid because there are not even 8 slots. So that means if there are 5 slots and your slot number’s 6, you’re going to pay whatever the minimum bid is to have your ads show up. That means you’re going to be getting somewhere a penny a click or a nickel a click or a dime a click. 
  
Nancy: 
Okay, that makes sense. 
  
Marlon: 
So it’s kind of like cherry picking. You’re just picking stuff, you’re not going to get real high volumes but you’re going to get real cheap clicks. 
  
Like right now, I bought some keywords just for the heck of it. I found some products on ClickBank I wanted to do direct linking on. So on ClickBank, the rule of thumb is you can direct link straight from your pay-per-click ad over to ClickBank as long as there’s no other URL, no other ad for that URL showing. 
  
Nancy: 
Can you say that one more time? 
  
Marlon: 
Okay, so let me just give you a practical example. I went to ClickBank, searched for ‘blues guitar’ or ‘guitar,’ and then I found this ad for something about blues guitar. So then I just went to the Google Keyword Tool, found all the keywords for ‘blues guitar’ and ‘play blues guitar’ or ‘learn to play blues guitar.’ You drop those into a Google campaign, and just link directly using the ClickBank affiliate link that it gives you. You just link directly over there to their sales letter page. 
  
Now, if anybody else has an ad under that keyword for that ClickBank product, my ad won’t show up. But I really don’t care because I only bid ¢10 a click. So I’m only looking to show up on phrases where there’s under 7 or 8 competitors to begin with and that product isn’t showing up already. So in that case my ad shows that I pay whatever my minimum bid is, it’s like ¢5 or ¢10 a click is what I’m getting. I think I’m getting them for about ¢10 a click. 
  
Jim Fortune: 
That tip is worth the price of this call. 
  
Marlon: 
Well, now understand you’re not going to make a million bucks doing that. Well, I don’t know, actually to be honest some people have. Some people have made a lot of money doing that. You know that’s the old thing, its called Google Cash. Chris Carpenter came out with that, like, 3 years ago and the thing is the whole lot of people now buy pay-per-click on those products so there are a couple of tricks. 
  
One of them is even though they buy pay-per-click, you have to kind of be surprised that there’s still quite a few of those keywords that Google, just Google in their own tool, will give you that nobody’s running the ad on. So you can run on those and get really cheap clicks. And then here’s the big trick - I recommended this product called PPC Ninja last week in my ezine. It’s a really great, great ebook but it’s not cheap. In fact its $200. But it’s the best thing I probably read on just marketing affiliate products at pay-per-click, that and Adword Black Book. 
  
But anyway, what he does is this.  He’ll take and just look around and find an ad he sees running everywhere for a product. Then he’ll go and find a product not on ClickBank, like on one of these other affiliate sites like pay.com or shareasale.com, but run a real similar ad to the one that’s already successful but then just direct link to a product no one else is promoting. 
  
See, Google won’t double serve an ad. If one person is already running an ad, direct linking to, say, ClickBank product, and you run your ad also direct linking, Google’s going to show one of them whoever’s bidding the most money. It’s called a double serving. They won’t double serve 2 direct link ads. So what you do is you just go find another product that you know no one’s advertising because you get in on one of these less popular affiliate sites. There’s a bunch of them – shareasale.com, affiliatefuel.com, and revenuewire.com. There’s a whole bunch of affiliate networks that, frankly, not very many people promote on. There are a million things on Commission Junction and you’d be amazed that not very many people promote that stuff. 
  
This is kind of more for fun. I don’t know if it’s a huge moneymaker. It could be. But I like to look at just what a whole lot of people are searching for and then you can go to, let’ say, you go to Commission Junction, you find a product related to that. 
  
Like, let me give you a stupid example. Okay, this is going to sound bad because I’m not hip-hop, but in the world of hip-hop, there’s a thing called grind dancing. Don’t ask, all right? But a gazillion billion people are searching for how to do this and no one’s running ads on how to do it, believe it or not. Or maybe just one person. And there are one or two affiliate products if you search really hard that you can find on how to do it. So you have a whole ton of people searching for this and nobody’s running ads on how to do it. Now, that may not be your keyword topic you want to promote but you get the idea. 
  
You just look for something that a whole lot of people are searching for, see if you can find an ad to promote on it that, where nobody else is running an ad for that product, and then you can direct link. You do not even have to create an affiliate landing page at all.  
  
This is kind of off-topic, I’m really not about that. I’m really more about building lists because the list is long term. The only problem with this Google Cash method is at some point the ad stops making money and then if you don’t have a list, you’re back to square one in making money. This is why we really believe in building lists. 
  
Now that was the whole point of Adwords Black Book, which I also endorsed. He does things like I just said but instead of direct linking, he builds a blog, he puts a huge opt-in box at the top of the blog, and then below it he puts an article related to keyword term or search. And so he uses affiliate products to build lists and then he can sell other products, not just that one product which is really smart. 
  
All right, I don’t want to talk over everyone’s head. Who here is lost and has a question? I really covered so much already. Who here is lost and wants to ask something? 
  
All right, I guess I didn’t lose anybody. Then let’s go back to this whole point in the buying chain thing. Here’s why this is important. Like in my case, I’m wanting to bring new blood into my business and the affiliate game has changed. Within my industry, internet marketing, the old days affiliates will send you traffic until the cows come home. Nowadays, they’re just promoting whatever the hot product of the day or the week is. So I have to kind of generate my own traffic now instead of relying as much on affiliates. This isn’t true on all niches but it’s true in internet marketing. 
  
So the question becomes, where do I find new blood? You find the new blood by asking yourself what is the new blood looking for and where they search and what they’re searching on. And then it’s just basic target marketing. Once you find who these people are, what they’re searching for, and what websites they’re going to, you look at the websites, you see what topics and hot buttons are on that website, and then you just take one of those and you produce your free report about it. If they have a forum, you go to the forum and you look for the most viewed threads on the forum, and that’s what you create your free report about because that shows that’s what the single biggest topic of interest is. So read through the forum, all the posts, write your free report and then put it out there on an ad. 
  
Who has a question or comment on this? I feel like that I’ve just made some of your eyes glaze. Anyone? I know there are people on this call other than Mike and Nancy. 
  
Anyone, other than Mike or Nancy, tell me what you think of what I just said. 
  
Cullen Chambers: 
Good morning, Marlon. First of all I want to thank you for all of what you shared.  You covered some very key points, looking forward to trying some, and it’s help me to understand that part of my business to get to the point where I will actually start making some money on the internet selling my product. 
  
We have a book that was published on the regular book cycle newsstands, bookstores, net for 25 years and now with the internet offering so much of our information for free, we’ve had to shift and so we got caught looking left too long so now we have to do some catching up. 
  
Marlon: 
Okay, what’s the book, Cullen? 
  
Cullen: 
It’s called Back to One: The Movie Extras Guidebook – How to Make Good Money as a Hollywood Extra. 
  
Marlon: 
Oh, okay, so let’s just look at this, Cullen. Let’s just take this down to specifics because I hate theory because everybody just gets lost in it, which I understand; I’m the same way. So it’s ‘How To Make Money as a Hollywood Extra?’ 
  
Cullen: 
Yes. How To Make Good Money as a Hollywood Extra. 
  
Marlon: 
All right, I’m just searching Google. Well, first of all, no one will search Google. Most newbies are not searching Google. They don’t understand Google. They’re on MSN because that’s the default search function on their box. So we’re going to go on MSN and then we’re going to search ‘how to make money Hollywood extra.’ 
  
Under ‘how to make money Hollywood extra,’ here are the organic sites that come up: 
1.	How to make $80,000 in Hollywood in One Week by paullawrenceproductions.com 
2.	Hollywood OS: The Place For Casting at hollywoodos.com. They have two listings so I would double check out that site. 
3.	Tvfix.com sounds unrelated 
4.	Mynewhustle.com 
5.	Associated Content, which is an article site. I can go there and see who’s running articles under that topic and what websites are linking to. 
  
All right, actually these listings aren’t really great. I think you can probably go in here and dominate on this. 
  
By the way, there’s also a product called the MSN Loophole that allows you to dominate MSN because MSN has, like, loopholes. So let’s just look here. By the way, there are some pay-per-click ads here too. But get this, you want to know how many pay-per-clicks are over at the right-hand side, Cullen?  By the way, the rest of you following along may want to do this. 
  
Over on the right hand side, there are only 5 ads. So if you were ad number 6 paying as little as a penny a click, I mean if you had a great quality score, you would literally only be paying one penny a click. If you had a good quality score, okay, you’d probably be paying a dime. So at worst, you would be the last one there paying, like, a dime a click. 
  
But here’s the thing. These other ads don’t even have anything to do with being a Hollywood extra. That means your quality score is going to be very high because you’re going to have the only relevance. Although I don’t know that MSN uses quality score that Google does. So on Google you can probably kill it on the pay-per-click sites. 
  
Now let’s just look at the organic sites. There’s paullawrenceproductions.com. Let’s see what he’s got going here; let’s see if he has an ezine. Okay, so he has an affiliate product you could sell in your auto-responder, which is not bad. You can sell somebody else’s product. 
  
Cullen: 
Yeah, as a matter of fact, the next one down that Hollywood list, those are people who I used to mentor who then basically went out to use that they’re younger so they used the technology to hit a different market. 
  
Marlon: 
Oh, okay, interesting. So here’s the thing on this is, they have two products for their online store. That’s more products for your follow up auto-responder. Don’t be afraid to sell other people’s products too. They’ve got some publications you may be able to then get listed. If you’re promoting their products to your list, then they’ll probably put you on their publication thing, they’ve only got one thing there anyway. 
  
Cullen: 
It’s like a bad divorce with them right now, Marlon. 
  
Marlon: 
Well, hey, that’s why God invented other people. 
  
Cullen: 
That’s what I’m saying that’s why I’m trying to use other methods but it’s like a bad… 
  
Marlon: 
No, I don’t mean that. What I mean is, you have a friend do it. You create a lead generation report and have someone else contact them. They set up a website or you just have somebody else on oDesk.com do it. Put up a website under somebody else’s name so they can’t see who it is and then have a generic lead generation report that they don’t know leads to you. 
  
Cullen: 
Right, I do that right now with another associate. 
  
Marlon: 
There’s more than one way to skin a cat. 
  
The good news here is I’m not seeing anyone here that has an ezine. You know, that’s the first thing. I’ll probably just have a weekly ezine and a blog. I’m not really seeing that much for blogs and ezines here. This one, mynewhustle.com does have some stuff but I don’t really know what this thing is about. I think that’s just one of the many topics they cover on that site. I’ll put it that way. 
  
Now, here’s the Movie Extras Guide. 
  
Cullen: 
That’s ours. 
  
Marlon: 
Oh, that’s yours. Okay, so you’re about number 6 there. You need to hire a graphic designer and split test it. I would probably hire Design Guru Ryan, graphicsgenie.com, or graphicsfx.com. I would rework this site. It doesn’t look highly credible with the graphics. It’s nothing against the graphics but I’m just saying in today’s world, there’s a higher standard for graphics. 
  
And I’ll say that about probably everyone on this call. Everyone on this call probably needs to hire a really hot graphic designer. There’s no one on this call that this does not apply to. Graphicsgenie.com is a great graphics designer. There’s also extremewebgraphix.com - they do some good graphics. Design Guru Ryan also does. There’s a bunch of really good graphic designers if you keep your eyes open now and they’re not expensive and they can make you look like a million bucks. 
  
The current site that you have there looks like it doesn’t have a lot of value just from the graphics. I would also try putting a long form sales letter there and split testing it, you know, a traditional long form sales letter. 
  
Cullen: 
I’ve been working on the one that I got from you and it’s just taking me a long time and a lot more than Push Button for me to write the letter and not so much your…. 
  
Marlon: 
Well, I understand that and so depending on how deep your pockets are you may want to hire a copywriter. 
  
Cullen: 
Yeah, it’s the content more so than anything else because it’s so much. And I’d be willing to do that because I’ve gotten to the point where the time I’m spending is way more. 
  
Marlon: 
Yeah, for your copywriters, you can go to warriorforum.com. They have a copywriting forum and then there’s also successdoctor.com, a lot of the top copywriters hang out there. 
  
Your top, top copywriters that are expensive, meaning $10,000-$13,000 are Mike Morgan, Vin Montello, Ray Edwards, and Harvey Kilstein in the internet marketing arena. Those are the guys having the big hits. But there are a lot of other good copywriters out there that are pretty decent, that are $1,000-$3,000. 
  
Cullen: 
Thank you. 
  
Marlon: 
And you can get a budget copywriter for $200-$500, that if you’re not very good at copy yourself, they’re still probably going to do better than you can. 
  
All right, who else does not understand how the heck this applies to them and wants me to walk you through it? Other than Mike and Nancy because they talk all the time, which is good. I love that, but I want some of the rest of you to like have your brain wheels working. 
  
Jim: 
This is Jim Fortune, I’m calling from Colorado Springs. 
  
Marlon: 
Hi Jim, how are you sir? 
  
Jim: 
Fine, thank you. 
  
Marlon: 
All right, Jim, did you get any ideas from this yet? 
  
Jim: 
I did. I’m the one that said that this tip that you gave is worth the price of this call. 
  
Marlon: 
All right, so do you already understand how to apply this to your business, Jim? 
  
Jim: 
Oh, this tip that you gave today is worth the price of this call. 
  
Marlon: 
All right, good. Well, I hope this is worth a lot more than the price of the call because the price of the call is not that much. I should be charging at least $250 or $500 or $1,000. I mean, it should be worth thousands and thousands because being able to target where your customers are in the by process is invaluable. 
Jim: 
It’s a great tip. One comment that I do have, do you have a written transcript of this call available some place? 
  
Marlon: 
No, but Jim, we post all the audios. For $37, I’m not providing written transcripts; I would for $100 a month. But for $37, I’m not doing it. But I do provide audios of every call where the recording turns out, and on rare occasion the recording doesn’t. But as long as the recording turns out, all the calls are posted in an online membership area. If you do not know that area, go to getyoursupport.com and ask Tim for the ATeam membership log in area. And all the audios are posted there. 
  
Jim: 
Okay, thank you. That’s great. 
  
Marlon: 
Who else, your name is not Mike or Nancy and this sparked an idea for you? 
  
Cullen: 
Cullen Chambers again. Thank you very much again, Marlon. I’m in Burbank, California by the way. 
  
Marlon: 
Oh, okay. Who else? Can I help you apply it to your business, anyone? 
  
Cullen: 
Yes, how would I apply it? 
  
Marlon: 
Oh, yeah, well how would you apply it is just what we just did. You type in Google, and you find those organic sites like we just did. In this case, you don’t have a lot of competitors but there are some people here, a couple of them, like, we already talked about what to do with the Hollywood OS. 
  
I would also find the backlinks to Hollywood OS and the backlinks to Paul Lawrence Productions, and see if you can run ads there, and see if they have blogs or ezines. In your case I would start a weekly ezine on this topic and I would also start a blog where you make weekly post to the blog about being a movie extra. 
  
I would find other sites that people go to to learn about being a movie extra. So I might type in ‘how to be movie extra.’ 
  
Cullen: 
Well, one of the top phrases that is used that I’ve seen is ‘becoming movie extra.’ 
  
Marlon: 
Ok, ‘how to become movie extra’ brings in ehow.com, soyouwanna.com, seeing-stars.com, startacareer.com, insidehollywood.com, wisegeek.com – those are some pretty good sites to check out. 
  
And then ‘be movie extra’ brings up soyouwanna.com again so you’d probably want to look at that. The wisegeek.com comes up again, you’d want to look at that. **** (voices overlapping 0:47:22) comes up, seeing-stars.com comes up, insidehollywood.com – those are all sites you should be advertising on, finding ezines on, finding their inbound links, trying to advertise on inbound links, any ezine, forums, blogs, etc. 
  
I might do, like, ‘be movie extra’ and then blog or forum. Let me see if there are any forums. Here’s actingbiz.com - that would be a good site. Film/TV Careers on about.com is a great place to run Google ads because they have Google ads on about.com. 
  
All right, that’s enough for you. There's plenty of opportunity here for you. 
  
Who else does not understand how this applies to you so I could help? Or has a question or a comment about it? 
  
All right, no one. Mike, are you there, sir? 
  
Mike: 
Yes, sir. 
  
Marlon: 
All right, let’s work on you a second, Mike. Nobody else wants to talk up so let’s do it. What do you want to get some more traffic to, Mike? 
  
Mike: 
I want to send traffic to various blog products. 
  
Marlon: 
Give me one product. 
  
Mike: 
Okay, 15 Minute Blog Traffic. 
  
Marlon: 
So, blog traffic. Let me get over to MSN and I’m going to type in ‘blog traffic.’ One thing that I would do, Mike, is I would go to the Yahoo Answers and I would look at the questions about blogs that people are typing in there. Then I would type those into Google and see what websites come up. 
  
Just under ‘blog traffic’ we’ve got Seth Godin’s blog. So I would try to find the backlinks to Seth Godin’s blog and see if there are any opportunities there - forums, blogs, banner ads you can buy, and so forth but I doubt there are any opportunities on Seth’s blog. 
  
Mike: 
There isn’t. I read his blog. It’s one of the blogs I read regularly. 
  
Marlon: 
But, how about dailyblogtips.com. There are ads over on the right-hand side. That’s number 2. There are plenty of ads there. Looks like there also may be published articles. You can probably get your articles submitted there. 
  
If you’re a little black hat, you can go to zango.com and run a pop-up over that URL when people go there. I’m not saying I would do it, I’m just saying you could. But I would try to advertise just on the site, put some ezine articles on, get some articles on there, run a blog ad over there on the right, test it and see if it works. 
  
Next to that is blogexplosion.com. 
  
Mike: 
That’s a blog traffic exchange. 
  
Marlon: 
Well that’s good. There’s a big ad available right on the right-hand side, a big vertical ad space. And there’s a blog explosion blog directly that is a real big ad where you can get listed in that. 
  
So I would see who links to this site and do they have links available and then I would look at this to see if there are any other opportunities on this site. That ad over there at the right looks pretty good, though. That’s probably what I would first of all look at. 
  
The next one is blogtrafficschool.com, which is Yaro. But he has a newsletter here so I assume you can buy an ad in Yaro’s newsletter or get articles in his newsletter. You might be able to get a blogroll for him possibly. I’d definitely work on trying to get some articles in there. You might try blog commenting. I don’t know if he probably shows URLs when you blog comment or not. Yaro’s a marketer so I would say there are opportunities there. 
  
Now, he links to some other websites so you would then want to check out the other websites. He links to Small Business Branding, he links to Entrepreneur’s Journey, which I think is also his, then he links to Blog Traffic King. He also links to the usuals – he links to Darren Rowse ProBlogger. 
  
I would definitely checkout his newsletter and see if you can buy top sponsorship ad or a solo **** (0:52:42) to his newsletter. Then you’ve got Paul Stamatiou, then you have Blog Traffic King, it came up again. You have Blog Traffic Secrets, Auto Submit Blog Carnival, and WebProNews. You can get articles on WebProNews. 
  
One of the things you can do is you can use this SEO plug-in for Firefox so that you can see then the backlinks to each of those sites. It plugs in to Netscape. It’s called SeoQuake. 
  
Mike: 
Yeah, I have that. 
  
Marlon: 
Okay, so then that tells you like the backlinks and so forth. 
  
Let me just search this term in quotes and see how many competitors there are to it. We’ll search in quotes so that tells you a little bit more about how many serious sites there are to compete for listings with.  There are a million listings for blog traffic. So that basically sucks. 
  
Now, you do also have some organic ads on Google – blogupp.com. I would look there and see if there’s any opportunity there. And you’ve got some other paid listings here that I would look there and see what possibilities there are. 
  
So here’s the basic idea – so we’ve got some sites here, Mike, and what you can do is you’re going to use a mind map program, you list these sites, and then for each site you list the things that they link to. And then you go to those links and you list the things they link to and then you just carry that out so you basically have a whole chain by the end of it. 
  
I would be also looking at what words do people interested in blogging search for. You know, other words that are less competitive like for example, blog content. You would have to try to start searching, and I would use the Google Search tool for this, what terms do people search for now. 
  
I’m going to give you a secret – you can use a software program called Keyword Elite. You can take Keyword Elite, you can type in there ‘blog’ or ‘blog traffic’ and do a Project Number 1. Then Keyword Elite has a Project Number 2, which will analyze all the keywords that it finds in Project Number 1. So you run Project 1, it finds a gazillion billion keywords, then you have all those keywords analyzed and it will tell you the number of ads on Google and you sort by the number of ads. Then you can grab all keywords that have less than 8 ads, and you run your Google ads on all of those keywords because you’re going to be getting clicks for a dime or a nickel each. 
  
Mike: 
Okay, I’ve never fiddled with that. I have Keyword Elite. 
  
Marlon: 
Well, go run it. Run ‘blog’ and ‘blog traffic.’ Run those Project 1 then you just select all of them, and I think you right click, I forget what you do, but then anyway you can add them all to Project Number 2, which runs the AdWords analysis. Then you just sort by number of Google ads, and then all the keywords that have less than 8 ads, you highlight all of those, drop them into SpeedPPC if you have it, and stick every one of them in an ad group, and run it. Every keyword goes on it’s own individual ad group, and now you have clicks for a penny, a nickel, or a dime. 
  
If you can’t do that or if you don’t want to use SpeedPPC, you can also just take and add them into small ad groups of, like, 10 keywords each. Or if you’re outsourcing, what John Jonas literally does is he has his people in the Philippines put them in individual ad groups. He doesn’t even use SpeedPPC. He was like, “Marlon, why do I need to do that? I have people in the Philippines.” I’m like, “Yeah, but John, what takes them a week you can do in 15 minutes on SpeedPPC.” And he was like, “Oh yeah, I guess you have a point.” 
  
Mike: 
Yeah, I did get my programmer started this week. I found out that the good part is that once it’s all up and running, it will save me tons of time. The bad part is, getting people up and running. It’s actually been very good, one of the things that it’s done is make me mind map out all my processes so that I can hand it to somebody to do. 
  
Marlon: 
Right. I hate doing operations but you’ve got to. 
  
Mike: 
You don’t realize how many little things you do automatically especially like with me, with the blogs I’ve been mind mapping at everything that I do with blogs and it’s like, it’s quite amazing. 
  
Marlon: 
By the way, Mike, I haven’t seen all of your sites but I saw one of your sites the other day and this part about hiring a graphic designer applies to you also. It’s a new day and it’s a new game, and you need top of the line graphic design. There’s Extreme Web Graphix.com, Design Guru Ryan, Graphics Genie - those quality of designers. 
  
Cullen: 
What was that again, Marlon? Extreme? 
  
Marlon: 
Extremewebgraphix.com. Graphicsgenie.com is a really great web designer. 
  
Cullen: 
Prior to me getting your software, you would not have liked to see my site. This is a 1000% improvement over what was there. So I want to thank you because I’ll make the improvements as you suggested. 
  
Marlon: 
Yeah, let me say this, you still need to know how to change PSDs and do basic stuff because it just comes in so handy. But at the level you want to play at, I know you have the money to hire them. The thing is they don’t charge that much for size. 
  
Now, the top of the line, the absolute best graphics that I’m seeing right now, are maybe being done by graphicmavericks.com. These are the ones that Mike Woo-Ming and a lot of your big launches now are using. Howie Schwartz, I think, uses them. There are quite a few people using Graphic Mavericks. But that’s going to be more expensive. I think he’s more like $1,000. Some of these other people will do the graphics for $250-$350. 
  
But I’m still a huge advocate of knowing how to do some basic graphics on your own because, say, they do a PSD for you and you need to change the text. It may take them a week for them to get to it but you could sit there, open the PSD in Photoshop, change it, save it, done. 
  
Mike, is this useful to you? 
  
Mike: 
Yes. 
  
Marlon: 
All right, Nancy, is this useful to you? Nancy may be gone now, that’s all right. 
  
All right, before we wrap this up today because I don’t want to bore everybody here, who else has a question or a comment before we wrap it up today? I just want to make sure anyone who has a question gets an answer. 
  
Cullen: 
One last thing, Graphic Mavericks does that end in ic or ix? 
  
Marlon: 
I think it’s ic, let me look. You can tell because when you hit the site, the graphics are sick. You’ll know when you hit the site. 
  
Minisite911.com is also one that’s, I think, not as expensive but they’re someone that I’d use. Some of you that are just getting started may want to use them. 
  
It’s graphicmavericks.com. When you get there, if you will just click ‘it’s an offer,’ click ‘I want to continue to the official graphic maverick site,’ which is /index.php. You will see that their graphics are just off the charts sick. And if you look at their portfolio you will recognize sites in their portfolio. I think Woo-Ming uses them almost exclusively. I just see him for a lot of people now. These guys are awesome but they’re not cheap. But it depends what cheap is to you but for most people on this call, they’re going to go, “Well, that’s not cheap,” so you may want to use some of these other guys. 

Cullen: 
I live in California, I understand. 
  
Marlon: 
Everything’s all relative in terms of price, you know, and how much money you have. To me, for the time it would take to do sites of that quality, $1,000 is cheap because this really, really, really high quality stuff. If you went to an ad agency, or normal graphic design firm and said you wanted something of that caliber, they’ll probably charge $7,500-$10,000 for it. I may be wrong in the price but I think they’ll do it for $1,000 and maybe less. If you look at their portfolio, it’s just drop-dead stuff. 
  
Cullen: 
Cutting edge, I love it. 
  
Marlon: 
Yeah, really, really smoking hot graphics there. 
  
All right, well I hope the call has been useful to some of you, anyway, and some of you may make some money with it. For the rest of you, I hope it’s at least been mind-expanding, mind-opening, or pointed you in a useful direction that can take you places. 
  
We’ll be doing this call again in 2 weeks. So for everyone on the call I want to say thank you for being here. For those of you listening by audio, sorry you weren’t on the call live because you really missed out but I still hope that you got some great information and great secret and great tips today. I will see everyone in two weeks. Bye everyone. 

  
  
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