How to Use Twitter and Social Media To Generate Leads and How to Create Tipping Point Products That Have Great Profit Potential
Note from Marlon:  In this conference call I discuss how to use Tweet Deck with Twitter, social media strategy, and when to push and when to pull.  When you use media, it’s important to know if it’s a push or pull media.
Then I go on to discuss what I learned from Michael Masterson’s book Ready, Fire, Aim. I talk about the concept of innovating Tipping Point products.  And I give a great short tutorial on coming up with product ideas using a method I learned from a book called Lateral Marketing.
The ideas in this transcript are mostly timeless and you’ll gain a lot from it.

Hi, Marlon Sanders here. I want to talk about several things for our ATeam members that I think are extremely important. 
  
Number one is TweetDeck. 
If you are not using TweetDeck - it is free. It is at tweetdeck.com. It is a requirement that you use this as far as I’m concerned. Here’s how you use it properly. This is a front-end interface that makes using Twitter fast, simple, easy, and very fun. It works on PCs and Macs. There’s no reason no to get TweetDeck and sign up for Twitter. Twitter is also free – twitter.com. 
  
You go to Twitter, you click on the Search button, you type in Marlon Sanders, and you will find a link to my Twitter account. You just click that or you need to go to twitter.com/marlonsanders. You click the follow link under my photo. What you’re going to want to do is find people who are in your niche market. You’re going to want to look them up on Twitter and you’re going to want to click the follow button. That way you can communicate with them on Twitter. 
  
You want to do this with 3 kinds of people. Number 1, you want to do it with people who are bloggers in your target market or your target audience. To find those you can go to technorati.com, or just misspell it in Google, it’s all over the place you cannot miss it. Technorati.com is a blog search tool. You can also just go to Google Private Search blog to blog search and there are other tools in addition to Technorati. 
  
What you want to do is you want to type in your niche words, your keywords for your target audience, your target market, and you want to find the blogs of people who write or blog to your market. You want to find those people on Twitter and add them. Their Twitter is usually listed on their blog. So you don’t even necessarily have to look it up. 
Why do you want to add these people? Because they typically have lists, and number 2, they blog and so you have a good chance of getting them to mention you on their blog, or give away your Viral brandable PDF report freebie on their blog. That is a mouthful but I talk about it in Promo Dashboard – how to create a brandable PDF, which means affiliates can insert their reseller ID in the links in the PDF and distribute it and make commissions or sell. 
I believe off the top of my head that we use Viral PDF for brandable PDF’s.  There are a number of tools you can use and they aren’t expensive.
  
You brand the PDF for person doing the blog. You just send it over to them and say, “Hey, I thought you might want to give this away on your blog. And by the way you’ll make some commissions for doing it.” That’s kind of a no-brainer; it’s something free that you give to their blog and it promotes you, promotes them, they make money – it’s good for everyone, everybody happy. It’s a win-win deal. 
  
You want to add these bloggers. Find all the bloggers you can in your target audience, add them to your Twitter. 
  
Number 2, you want to find the people who have lists. 

How do you find the list owners in your target audience or target market? Well, here’s how. You want to go to associateprograms.com or just type associate programs or affiliate programs into Google, or associate program directory or affiliate program directory into Google. There are tons of affiliate program directories, many of them. You want to find the people who have affiliate programs or associate programs - they are the same thing. Meaning you sell their products, you get a commission. 
  
You want to find the people with affiliate or associate programs in your target market, people who sell to the same people you want to sell to, the same folks, and you want to add all those people to your Twitter because you want to talk to them. You might say, “But Marlon, these are my competitors.” No, actually these are not your competitors. What they are are people who can sell your product or service for you. They’re people who have lists. They are the list owners. So you want to add your list owners to your Twitter list and the reason is because yes, they have lists, they can promote and sell your product. 
  
Now even if you don’t have your own product, you could buy a PLR report – private label rights. There are plenty of those if you search Google. You can buy those, customize it, add to it, you can even hire a writer to add to it, have a custom cover created, and then put in some links to your products or to other affiliate products and then get back to the blogger to give away. You can even have these list owners promote it as a freebie to their list if you wanted. So those are couple people you wanted to add. 
  
Another category of person that you want to add are called the opinion leaders. 
You want to add opinion leaders. These are the people that you see the people in the forums talk about. If you want to find the forums in your target audience, you can do that at big-boards.com. Most of all these resources are in Row 1 of Promo Dashboard. This is all about doing your market research for a niche. So you want to find these forum owners, you want to go to the forum, and you want to see who everyone talks about, who do they look to as the leaders. 
  
Now even if these people are big names, go ahead and add them to your Twitter. Even if they won’t talk to you on Twitter, it’s okay because you can follow what they’re saying and what they’re thinking about, and what they’re talking about. You can find out who they look to and who they interact with. Interact with those people and work your way into that social circle. This is called social circle game. You’re getting yourself into the social circle of the key opinion leaders, the key influencers. 
  
This is why Twitter is dynamite. But you have to use Twitter with a strategy. You do not build your list on Twitter and go there and just push out sales URLs. Or you don’t do it very often; you don’t do until you have reputation and rapport with your list. 
  
So you build up your list, interact with these people, make friends with the opinion leaders, make friends with the bloggers, make friends with the people who are very active in the forums, who post a lot, because in their sig line they might give away your Viral brandable PDF report freebie, right? 
  
So all these things fit together. Now another category of person that you get on Twitter, of course, are your customers. The reason you do that is that increases your intimacy with your list. So list owners, opinion leaders, bloggers, people that write in your industry, people that others listen to – these are all the people that it’s easy to interact and fun to interact with Twitter. 
  
If you just go there, don’t be an idiot, don’t go there pushing URL. Go there, be friendly, be intelligent, be articulate, be smart, and doors will open like open sesame. 
  
This is amazing. This is a great tool. This is awesome because it opens so many doors. If you’re halfway intelligent, halfway articulate, you don’t go on there just blasting out URLs or saying stupid things. Don’t go on there and complain about other people. Don’t say bad things about other people. The walls have ears. Word travels fast. Don’t go there complaining that somebody did you wrong or didn’t send you a product, or someone ripped you off. Nobody’s going to want to talk to you from then on. No one. You go there you make friends. It’s a social circle; it’s a social environment. 
  
Go there with a strategy. The strategy is to network with opinion leaders, list owners, and people who can sell your product for you. That’s the strategy. And then also your customers because you create intimacy and relationships with your customers. 
  
Now the customer part is debatable. Some people would say you don’t want to do that with your customers because it increases your supply, which lowers demands and lowers your value in the market place. They may be right, I honestly don’t know. I’ve not tried this before. It’s a new thing for me so I guess we’ll find out. So far it’s working. So far I like it. 
So that’s what I have to say about Twitter. If that’s all that you got out of this call and that’s all you understood and that’s all you did, then what you paid for ATeam the whole entire year we pay back many folds. Why? It takes one person who emails your product to their list to bring in a whole lot of money. One person. 
  
Meeting these list owners is super easy. Most of these people are going to go on Twitter. Now I understand that certain target markets they’re not going to be on Twitter. It depends on your target audience. But you still have people who sell to your target audience. Maybe your target audience is doctors. They’re not online Twittering although it might surprise you because people can Twitter now with iPhones and stuff. Think about that, cellphones. See this opens up a whole new world in that sense of the term, right? 
  
But let’s say they’re not Twittering. The people who sell to them might be. The people who have these people on lists might be and maybe you can meet those people. All the rules aren’t written. You have to sometimes write your own rules or create. Think about it, right? 
  
So, that’s the first thing that I wanted to cover on this call and in fact all I had to talk about today, it’d be repaid many times over. 
  
Now there are ways to generate leads on there because you could go and offer a free report. Again, you brand a report, you can brand it, make it a viral offer, “Here’s a free brandable, Viral PDF report” or you can just say, “Here’s a free report, go download it.” Put in on squeeze page, boom, done. 
  
Have some value. Find a hot topic in the discussion forums, watch the thread, watch the view count on the thread in the forums, find a hot topic, write a report on it 10-15 pages, even 5 pages if it’s really good information, stick it on a squeeze page, meaning an email address squeeze page (we teach you how to do that at Row 2 or Row 3 of Promo Dashboard, I think it’s Row 3), stick it on a squeeze page, get it out there.  Boom. Done. 
  
Now you can do that on Twitter but I wouldn’t do that until you’ve been on there, participated, given some, made friends, and then you can do it. It’s pull marketing not push marketing. People don’t get it. You don’t push on Twitter, you pull. It’s an attraction thing; it’s not a push thing. There are push environments, like email marketing is push although you also want to pull people into your blog with it. Direct mail is push. But Twitter is a pull environment. 
  
Another use of Twitter is to post on Twitter and post links over to your YouTube videos and ask people to go comment. 
Post links over to your blog and ask people to go comment. Because when Google sees comments on a blog post or a video, that’s going to raise the ranking from what I know, because then Google sees that as being a more authoritative post if there are comments on it. 
  
You want to push links to videos that aren’t pitches, just content videos that target keywords, blog articles that target keywords, and try to suck out comments. There’s a real secret to doing that. You will notice in my emails when I send out links, it’s always to a link that’s like marlonsnews.com?P=132 or something. I set it on a specific page and then it has a little feedback form at the bottom. They don’t have to click to comment. They just type their comment in the box and it makes a huge, huge, massive difference in the number of comments that you receive. 
  
Those are your Twitter tricks and if that’s all that you got out of this call that I could end it right now, you can go do that and I can’t even tell you how great and awesome that would be. 
  
And it’s free. This is the ultimate in free marketing. And as for questions, you can meet these opinion leaders and people in your market, people who really know what’s going on, and now you’ve got a resource to get answers to questions for free. But don’t suck people’s brains dry. You have to give as much as you get. It’s the law of the universe. 
  
I want to talk about that. That’s number one. 
END OF TWITTER AND SOCIAL MEDIA DISCUSSION
Number 2, I want to talk about some things that I’m doing in my business just because I think you might find it useful, helpful, and interesting. 
Concepts Of “The Tipping Point” and Ready, Fire Aim
One of the things that we’re doing, even as I speak today, is we’re putting together basically what I hope becomes a little bit viral for Ockham’s Razor. We’re putting together study group leaders. We’re going to have our first group leader meeting on Tuesday where I talk about how the whole system’s going to work. Nobody’s ever done this before in Internet Marketing. Brandnew concept that would be an innovation if you read Ockham’s Razor. 
  
What I’m doing with this is I’m going to have people lead study groups on Ockham’s Razor. They’re going to be able to make money doing it. How they make, how it’s all arranged and orchestrated, we’re going to make it up as we go. I’m going to try to be sensitive to the feedback of the group leaders. My point on this is one of the key tenets, precisely two tenets of Ockham’s Razor, one of those is you have to innovate. 
  
So this is the innovation, a marketing innovation, not a product innovation; a marketing innovation that I’m trying to create in a market. We’ll see if I can pull it off or not. Maybe it’ll work, maybe it won’t, maybe people will do it, maybe they won’t. I have no idea. 
  
Sometimes you just go for the grand slam and if you miss it, oh well, next. You move on. A lot of people get sucked in the paralysis of analysis just worrying if their ideas are going to work out. That’s why I absolutely, positively love Ready, Fire, Aim by Michael Masterson. If you’ve not read Ready, Fire, Aim by Michael Masterson, go down to your bookstore and buy it. If you’re overseas, order it at Amazon. Ready, Fire, Aim by Michael Masterson. I’ve read it 3 times. I’ll probably read it 5, 6, 7, 8, 9, 10 times. 
It is that kind of a book. I just cannot possibly articulate what an awesome book that is. It shows you how to grow a hundred million dollar business from scratch which sounds like hype except Michael Masterson’s done it a couple of times. He’s also built some $50 million businesses. In the last 6-7 years he took a business from $8M to $100M or $200M now, I guess. It’s just an enormously powerful book. That’s where I got the whole concept that’s also in Ockham’s Razor about the tipping point stuff. 
  
This Twitter is a tipping point idea that’s why I’m talking about it. The tipping point idea; it’s an innovation. This group leader thing, it’s really more like discussion group of leaders. I should just call it a discussion group host or something. It’s going to be study groups, book study groups. You just study the book and people discuss it. And the group leader gets the next money for doing it. It’s not a bad deal, not a bad deal at all. We’ll see how it works out. Maybe it work, maybe it won’t work. I think it’s going to be good. We’re going to have our first meeting on Tuesday. 
How to Create Innovative Product Ideas To Hit The Tipping Point
Now, I want you to learn how to create innovations - innovative products, ideas. It’s one of the tenets of Ockham’s Razor. It’s extremely important. Most people have no system, no process, no way to create or innovate ideas. Now, in Ockham’s Razor I talk about how to create 180 innovations, I can’t remember if it’s 1 hour or 3 hours. It’s from a book called Lateral Marketing by Philip Kotler with a co-author Fernando Trias de Bes. 
  
The part of the book I want to direct you to is Page 137. Let me point out there are actually 6 methods of creativity that he covers in the book because creativity boils down to being able to do 6 basic methods. Those 6 methods are spelled out in Chapter 8, Section 4, Page 161 to 170. On the Pages 171 to 173 he gives a bunch of examples of them. We’re going to zero in on a particular one, let me find here and see if I can read you those 6 attributes. Page 116, 117, 118 he gives us tons of examples of using these methods. This is really just a groundbreaking, awesome book. 
  
The methods are you can substitute, you can combine, you can exaggerate, you can eliminate, you can re-order. There are 6 methods. Interestingly enough, he has in here examples on Page 116 for Valentine’s Day. He says let’s take the idea of sending roses on Valentine’s Day and try to innovate or create new ideas. 
  
You could have a substitution. Instead of sending flowers, you send lemons, or jewelry, or an ebook, or something else on Valentine’s Day. You substitute. 
  
Another way to be creative is to invert. So you send roses all the days of the year except on Valentine’s Day. It’s called inversion. These are just ways that you come up with innovations or creative ideas. 
  
You can combine. So you don’t just send roses, you send roses plus ebooks, pencils, ex widget, or jewelry on Valentine’s Day. 
  
You exaggerate. So instead of sending one rose, you send dozens of roses. Or you send only one rose on Valentine’s Day, which is downward exaggeration. You send one very expensive rose instead of a dozen cheap roses, or you can send a gold-plated rose. 
  
You can eliminate. So you just don’t send roses on Valentine’s Day, or you eliminate something about the process. You don’t send them; they pick them up or something like that. You eliminate something. 
  
You re-order it, so it goes in reverse. So instead of you sending roses to the other person, the other person sends roses to you. 
  
The point is, some of those ideas are going to be good, some of them aren’t going to be good at all. But your basic creativity methods are substitution, inversion, combination, exaggeration, elimination, and re-ordering. He talked about those in Pages 116 and 117. 
  
Just as an example, you could do a substitution of situation. He’s talking about this, where you substitute the situation. For example, popcorn. Instead of selling popcorn in movie theaters, you could sell it in some other situation or place, in retail stores, car dealerships, discos, church, whatever. 
  
Inversion of occasion– roses to send when couples have arguments. So instead of sending roses on Valentine’s Day, you find some other occasion. That’s actually a dynamite thing, like the forgiveness bouquet. That’s just a dynamite idea. 
  
Combination of targets - so ex widget for parents and kids instead of parents alone. Like you sell an ebook on internet marketing and you include the ebook internet marketing for kids as a bonus, or whatever. 
  
Exaggeration of Utility -  a pencil that’s never used up. 
  
Elimination of Utility - a car that cannot run, I guess it’s a trophy that really can’t run but it sits in your driveway and everybody thinks you own a Lamborghini. 
  
All right, so he talks about these facets but what I really want you to know is on Page 137 of this book. Again, the book is Lateral Marketing with Philip Kotler. 
  
Page 137 he says that really the number one method used in Marketing is called substitution - that it’s the best method to use. What you’re going to substitute for is the need, the target, or the occasion. And this is where you really just get lots and lots of ideas. 
  
Just an example, so you’re going to substitute for the needs, the target, or the occasion. So substituting a need, you’re just looking basically for a new need. So instead of internet marketing to get rich, you have internet marketing to find a job, internet marketing to raise money, internet marketing to promote an event, internet marketing to learn, internet marketing to teach kids, or whatever. It is a new need, right? And he gave a whole lot of examples here like a new need – taxis could be used as couriers instead of picking up people. So that's a new need. 
  
Now, you can also get a new market or a new group. So instead of selling internet marketing to the US, you sell it overseas. The idea is you can have new markets or new groups. 
  
Then he talked about new moments, new times, which is one that I think is dynamite. I thought about the lunchtime marketer before. 
  
A new setting - this is like this recent seminar with Richard Branson where they did it on some remote, exotic island. So internet marketing but then on a new setting. 
  
This chapter beginning on Page 137 will just blow your mind. It’s just an awesome thing about how do you come up with product ideas.  Let’s say you’re selling a product and you’re just targeting new occasion, you’re not changing the product at all. 
  
A new need - you can sell an affiliate product for new occasions, a new time of use, a new need. All that can be done with affiliate products. It’s not about changing the product, about changing the marketing, and how to innovate. 
  
If you read Ockham’s Razor you know how critical and the role of this place. You just can’t in today’s market, in today’s world – you can’t sit around doing what you did 5 and 10 years ago. That’s why I’m on Twitter. It’s why I talk about TweetDeck. It’s why I’m branching, expanding out into new things - you just can’t do it. 
  
Now, in Ready, Fire, Aim, Michael Masterson talks about this whole tipping point idea into the next topic that I want to discuss to you. So far we’ve talked about Twitter, talked about this book and why I think it’s so critical that you read this book to learn ways of innovating new ways to market existing products, and also ways to come up with new product ideas that nobody else has thought of. And nobody thought of these things – nobody knows how to do this. I’m just telling you. Nobody knows how to do this. 
  
If you just took that book, you just live with it all year, you’d be well served. If you took that Ready, Fire, Aim and just live with those and Ockham’s Razor idea for a whole year you’d be very well served; very, very, very well served. 
  
I want to tell you that because I want to sell you other stuff this year. At least I’m honest. 
  
The next topic I want to talk about is this tipping point idea. Malcolm Gladwell wrote a book called Tipping Point – great book. But really what I love more is how Michael Masterson applied the concept creatively with lateral thinking.  
He talked about this whole idea of Tipping Point ideas.  It’s kind of like the boiling point of water and that an idea goes along, goes along, goes along and then additional things, it can even be very small things, added to that can cause to tip, cause the water to boil. Doesn’t necessarily need to be a big thing, it can just be small tweaks. 
  
Michael Masterson’s concept is take products that are already selling in the market, tweak them up, add things, and you try to be the one that really makes that product tip. It’s a great idea. It’s a great book. 
  
The idea of the tipping point is along with this idea of innovation - that you need to look at ideas as having a linear progression. They progress along a timeline of this happens then this happens, this happens then this happens, and you’re able to predict the next data point. You’re able to predict what’s going to happen next in that chain of events. 
And you want to be that next. Take any product, take any service, look at it kind of like mutations that it’s gone through, the changes that it’s gone through. What happened to it along a chain of events. Map of them all out on a piece of paper and then try to predict what’s next. Practice this. See if you’re right or not. What the heck. Predict things, see if they happen or not. Try to get good at this. It’s very potent because you can be the tipping point, you can be the next. 
  
Now I want to take questions because I’ve already covered conceptually tons. I understand for some of you it flew by really fast but again, I talk about these things in Ockham’s Razor. You can read it, you can drill down, you can buy the book Lateral Marketing and really drill down into this in this new year. Its concept is innovation. It is really potent. Concept to use in Twitter is really potent.   
Okay, who has a comment or a question about what I’ve been blabbing on about? Anyone? 
  
Man: 
I have to get the book first and see what it’s all about. 
  
Marlon: 
Which book are you referring to? Ockham’s Razor, or Ready, Aim, Fire, or Lateral Marketing? 
  
Man: 
Lateral Marketing, and what was the author’s last name? 
  
Marlon: 
Philip Kotler, and that other dude, Fernando De Bes. Just look up Philip Kotler. 
Man: 
Yeah, you sort of have a fast way of talking sometimes those things don’t come out. So if you repeat it sometimes it would probably be helpful. 
  
Marlon: 
Well, that’s why I’m taking questions, I’m repeating it. 
  
But you’re right and Lateral Marketing by Philip Kotler is a great book. The reason I talk fast is because if I don’t a lot of people just get bored to tears and they hang up. So we found on teleconference calls that if you talk fast, people can think fast, if they can listen is the problem. 
  
But yes, it’s a great book. You need to get it, you need to read it. It’s things that help you innovate ideas and just like I was saying, you can take an existing product, any product, and just say what’s the new need for this, what’s a new market for this, what’s a new occasion that this could be consumed. 
  
Just an example, a new place. What’s a new place that this product could be sold? Let’s take internet marketing. Internet marketing is sold. Where on the internet? Well it could be sold through direct mail but that’s not particularly creative, but think about this. What about UPS stores. What if you add the internet marketing CD in UPS stores where companies are shipping products – “Want to ship more products? Free CD shows you how to get more buyers.” Free CD, pop into the computer, they opt-in, there’s your video, there’s your pitch, boom, now you’re off and running making sales. You just created a new place of distribution. Boom, innovation, nobody’s every done it, nobody ever thought of it, takes 2 seconds to see it. That’s what the book’s about. 
  
Who else has a question or a comment, or an idea today? Don’t be shy guys and gals, go ahead and speak up. 

Nancy: 
Marlon, hi. This is Nancy Gomez. So if I understand this, I’m already on Twitter but I can do the TweetDeck thing, I could put a link to an invitation to be a part of my discussion group for Ockham’s Razor, and then when I have a discussion group, I would do it much like you do on these calls. You have a book, you’ve got the main points, the most important or as you say, potent, points and things for us to act on. And I could do that on the call but I’m with…. 
  
Marlon: 
Now, Nancy, as far as Ockham’s Razor and how the whole group leader thing is working, I don’t want to get dragged down on that in today’s call while I’m going to be discussing that on Tuesday. 
  
Nancy: 
Right, I’m just saying that if I were to put all these together. 
  
Marlon: 
So theoretically, yes. What you would actually do is you could get your people to say, “Hey, this is my Twitter. You all go sign up and go to Twitter.com/NancyGomez and click follow.” And they all follow you and then you can say, “We’re going to have a Twit session, Tuesday night at 7:00PM” and everybody could show up and you could Tweet with them. 
  
I’m probably going to do that with ATeam or my customers or both, and we’ll have like a Tweet-out, and I’ll just tell everybody to show up on Twitter. I’ll probably create a special profile for it because my regular Twitter, when I’m on there, it just goes crazy anyway, and trying to add customers to the mix would just be insane. So I’ll probably create a special Twitter profile, and the only ones on there will be either customers or the ATeam members, and we’ll have like a Tweet-out session. 
  
But that’s not the big idea here, Nancy. The big idea here is for you to find.... what’s your target market or your niche? 
  
Nancy: 
Just internet marketing, that’s it. That’s as narrow as I’ve gotten. 
  
Marlon: 
Well, do you have a niche within internet marketing yet, Nancy? 
  
Nancy: 
Probably beginners. New people. 
  
Marlon: 
All right, then what I would do is I would go around, I would add everybody to my Twitter, list everybody who sells to newbies. I would add all the newbie blogs and I would add all the newbie forums. I won’t have anything on there like you’re not going to add Andy from **** (0:31:19) on there, he doesn’t sell to newbies. You see what I’m saying? You’re going to add all the people that sell to newbies, all the people with newbie ebooks, all the people with newbie Viral PDF reports, you get all the give-away lists these viral give-aways, and you find all the people giving away newbie things, you go on 7dollaroffers.com and find all the $7 stuff that appeals to newbies. You type those authors’ names into Twitter.com in the search box, you follow all of those people. So now you have got the newbie networking lists that’s just crazy. 
  
Nancy: 
I got it. Okay, good. That makes perfect sense. 
  
Marlon: 
Now, you’re networking with everybody in the market that’s on Twitter that sells to newbies, that writes a blog for newbies, that’s got a list of sales to newbies, that’s a heavy poster in forums for newbies. You are connected. 
Nancy: 
Yeah, I see. I get it. Good. 
  
Marlon: 
Yes, because you just insert yourself in the middle of that whole social circle. Before you know it you can be speaking at newbie seminars and events, or webinars. Give testimonials to everybody in the market. So now, on all sales letters in the whole stupid market, there’s Nancy Gomez. And under your name, if they don’t allow a URL, you just give yourself a name that they can look up on on Google and you register it as a domain. So you call it the newbie coach, or the newbie queen. Newbie queen and you register newbiequeen.com if it’s not taken, and you sign all your testimonials with Nancy Gomez, Newbie Queen or The Newbie Queen, or whatever you call yourself. 
  
You try to get a name that nobody else has so when they go type that into Google, only you comes up. 
  
Now, your testimonial out there and all the sales letters for all the newbie products, and everytime someone in your market goes to one of those sales letters, there’s going to be your name and ‘newbie queen.’ People can go to Google and type ‘www.newbiequeen.com’ which they do in the Google search box because they’re stupid, because they’re newbies, and you’re going to register www.newbiequeen.com and you’re going to come up. 
  
I just typed newbie queen spaces in the Google, there’s nothing there, let’s try newbiequeen (without a space). You better register this like now, go to namecheap.com and register your newbie queen, or whatever name you want but nobody’s got newbie queen from what I can see. So you could be the newbie queen. 
  
Nancy: 
Okay. 
  
Marlon: 
There you go. You just networked in your market and in 3 months of good work on Twitter making friends with people you’re going to be networked up to the hilt. You are going to be the queen mom, a newbie queen. You see what I’m saying? 
  
Nancy: 
Yeah, I never would have thought of newbie queen. 
  
Marlon: 
Then you start the newbie queen blog and you have on my Twitter, if you go in there, there’s a dude named Brad Fitzgerald. From yesterday I was talking to him on my Twitter, if you go to my Twitter list and you go back to yesterday you’ll see him. He’s just a drop-dead killer cartoonist. If you look at daegansmith.com, you will see that Daegan has this king, he’s the king of never calling a cold lead. And he has this whole cartoon that he actually paid a lot of money for, like $3,000 or something to have it created. But Brad’s isn’t anywhere near that, I don’t know what Brad is. But Brad’s awesome and could do you a newbie queen cartoon. 
  
Now you got the newbie queen blog, the newbie queen website, the newbie queen viral report. You got your one newbie queen cartoon logo on everything, and you’re branded. Got the newbie queen podcast, a couple of newbie queen videos on YouTube targeting newbie keywords, you get all the keywords list, now everyday you do one video for YouTube and you submit it using tubemogul.com. You submit the video everyday, you write articles, submit them to ezine articles on newbie topics, all the newbie keywords you write an article on each one target that exact keyword phrase, you post those on your blog, submit the videos over YouTube, network on Twitter, send people from Twitter over to the YouTube videos to comment on them, over to your blog post to comment on them. Now Google sees your authority because a lot of people are interacting with you and commenting on your stuff. 
  
Now you’re god queen of the newbie world. Does that make sense? 
Nancy: 
Yes, absolutely. In fact it’s one of the most valuable things that came out of these calls, Marlon, is that you start from the very beginning and go all the way through the end and I can literally see it in my mind’s eye and that’s very valuable to a visual person like me. 
  
Marlon: 
Well, what I just said will absolutely, positively work. Of course, you’re networking with all the list owners. If you can’t make that work, you know, ain’t a lot going to work for you. Because that will cost very much money. You’re going to need to pay Brad for a cartoon logo and a few cartoons, I don’t know what he charges but if he can’t do it, go on elance and find a cartoonist if he’s too expensive. 
  
Nancy: 
I know one. 
  
Marlon: 
But there you go, there’s a whole business just laid out for you right there. But you better grab that domain before somebody who listens to this can get it. 
  
Nancy: 
I will do it right now. 
  
Marlon: 
All right, who else has a question or comment today? What I talked about earlier or what I just laid out to Nancy? All of you can do what I just explained to Nancy. All of you can do that. 
  
Morrie: 
Marlon, this is Morrie. 
  
Marlon: 
Hi, Morrie. 
  
Morrie: 
Okay, I’m going to hit you with a couple good softballs that would be very valuable and they say that what you just said is so valuable that I want to learn it again. 
  
Now, I’m one of these people who paid you for weeks and only made one or two of these calls. So there are certain things that you assume that I don’t know. First of all, I know what Ockham’s Razor is classically. The simplest explanation is usually the best, but are you setting up a club called Ockham’s Razor? And second question is, where do you go for replays of this recording? 
  
Marlon: 
Okay, if you will go to getyoursupport.com and just ask Tim for the ATeam membership log in, we have a whole site where all of these calls are posted. Tim can get that for you. Tim’s on live chat all day, everyday, Monday through Friday. We also have a 24-hour support desk, we also have a phone. So go to Tim, he’ll get you the ATeam log in. 
  
Now, on Ockham’s Razor, if you read bonus number 1, 2, or 3 you will see that you will have the opportunity to participate in small groups. I’m soliciting small group leaders who will be trained beginning next Tuesday who can basically lead the discussion groups and charge whatever they want. There’ll be a 6-week discussion group, I’m going to train people to lead them, and they can charge whatever they want - $3, $5, $10, $20, $50 a session, it’s really up to you. Now this is a test and it may not pan out long term but we’re going to give it a whirl and see if the thing works or not. What I do is I charge $10 a pin code. The initial thing is $100 that gives you 10 pin codes that you can distribute. 
  
We’re going to talk about how all this is going to work on Tuesday. Some of it’s going to be brainstorming. I want every little detail thought out. Nobody’s ever done it before so there are probably stuff I haven’t even thought about. We’re just going to try it out. It’s an innovation; we’re going to try it out. It’s Ready, Fire, Aim. We’re firing before we aim. We’re just going to try it out and see how people like it. See if it works for them. If nothing else you learn about what you teach. So if nothing else you learn a lot. That’s the worst. Hopefully, people will be able to make some money doing it. We’ll see. 
  
Morrie: 
Sounds good. 
  
Marlon: 
So that’s the kick-off on Tuesday and if you want that and you already have Ockham’s Razor, you just go tell Tim you want the link for the group leader thing and he’ll give you the link to sign up. 
  
What other questions did you have there? Did I get them all or did I miss one? 
  
Morrie: 
Oh no, you got those two. I hate to admit that I’m such a late adapter as opposed to an early adapter but I’m sitting here and I’m looking at your Promotion Dashboard and your Marketing Dashboard, and I haven’t done much with them because I’ve been building my own site and thinking I know what the heck to do, and I finally got my products up which is 30 days of low glycemic recipes - 30 breakfasts, lunches, dinners, snacks, things that you can take one from one week and one from another week, and you get over a hundred thousand meal combinations in just this one module. 
  
Okay, so now it’s time for me to promote it. So should I go first though through the Marketing Dashboard and see what it is that I may have missed? 
  
Marlon: 
Well, I would start by doing just what I told Nancy about because you need to build a relationship for 3 months anyway. So get on Twitter, go to all the websites to the people, this is for diabetes, right? 
  
Morrie: 
Yeah, it’s for diabetes and acne and weight control. 
  
Marlon:
All right, so what you do is you have different Twitter lists. You don’t put acne people on your diabetes Twitter list because they could give a crap about diabetes. So you have an acne Twitter list, you have a diabetes Twitter list, and maybe there are other markets that would want it, but they’re different people, they would be separate Twitter lists. 
  
Morrie: 
So how does one do that? I thought Twitter, you just got on by your name. Like I have a Twitter, Morrie Breacher Twitter. 
  
Marlon: 
Well, you can use any name to sign up for Twitter. So you can call one Morrie A, one Morrie B, one Morrie C. What you do is, let’s say you take Morrie A for acne, and you go follow all the people who write blogs about acne, all the websites that are high traffic and you find out who owns them. Search them on Twitter then add them. All the people who post a lot in forums about acne, you add all those people. All the people who have affiliate or associate programs, you add all those people. Now you’re acne king and you acne blog, you have acne websites, you publish articles about acne, and you do YouTube videos about acne. Now that’s your acne business. You can do a weekly acne ezine is what I would do and sell other acne products not just yours. So that’s your acne business. 
  
Now you have the diabetes business, you do the same thing. You have a diabetes Twitter which is Morrie D for Morrie diabetes list. So it’s Morrie D on Twitter. Go add all the diabetes blogs, all the diabetes websites, all the heavy posters on the forums, all the people that write articles on ezinearticles.com, you look up all the article writers and you add all those people. Now you publish videos about diabetes, stick them on using TubeMogul on all video sites, write some articles about diabetes, stick them to ezinearticles.com. 
  
It’s a whole business. You got your Viral brandable acne report for your acne thing, you have you Viral brandable report for your diabetes business. Now you have 2 businesses that I already built for you. 
  
Morrie: 
Thank you. 
  
Marlon: 
For 3 months, 2 months, 1 month you’re just going to make friends, don’t go in there and start pitching crap. Build solid, deep relationships, good old-fashioned making friends, sincerely. But try to connect with people you really like, it helps. But it’s making friends, it’s networking. 
  
Morrie: 
Where did you say we can get the template for the brandable PDF? 
  
Marlon: 
Yeah, the brandable PDF instructions are in Promo Dashboard Row 3, I believe. Either Row 2 or Row 3, it may be Row 2. It’s in the Promo Dashboard. 
  
Morrie: 
Yeah, Create PDF it’s at Row 3. 
  
Marlon: 
The software we use is Viral PDF, I believe. 
  
Morrie: 
Okay, got it. 
  
Marlon: 
So any of you can build a business with this model. Twitter is like the missing link because it links you to the list owners, the opinion leaders, the writers, the bloggers. It’s the missing link. 
  
Morrie: 
How do SpaceBook and LinkedIn compare to Twitter or how do they complement Twitter? 
  
Marlon: 
I’ll be explaining that in my next product but if you want to make an advanced deposit on that… 
  
Morrie: 
Sure, might as well buy my 5th Marlon product. 
  
Marlon: 
I was just waiting to see if you’re in the marketing mindset or not because the person not in the marketing mindset would go, “Oh God, not another product.” A person who really gets it is like, “Great.” Because see, if somebody can’t sell products to you they can’t teach you to sell to other people. Think about it. “Oh, God. These marketers are tying to sell me stuff, that really sucks.” Okay, well I got a good idea. Why don’t you go buy how to market from somebody who never sells anything to anybody. 

Morrie: 
My son has a friend who’s trying to set himself up in internet marketing sales to people who want to learn how to make money selling informational products to other informational marketers and my son’s friend has no experience in this at all and I was like, “What? What is he doing? Who would trust him?” 
  
Marlon: 
All right. So anyway, you basically just built you 2 businesses there. That should last you a while. That should have paid for these calls for the whole year or maybe 2 or 3 years. 
  
Morrie: 
I certainly don’t disagree. The back of my mind is saying, “God, where are you going to get the time for all this.” I’m already working 2 full-time jobs to basically support my internet sites because they’re not making money yet. I just started a pay-per-click campaign on Google for the 2 acne sites and for the weight loss aspect of lowglycemicrecipes.net. I’m having to be at least a quarter a keyword and my product is only $14.95 so I guess I’m going to have to watch that very carefully or I’ll end up spending more than I sell. Any advice on pay-per-click? 
  
Marlon: 
Okay, you’re not going to make it on that unless you just convert some insane figures. It just won’t work. I mean you’re not going to make it on a $15 product. You’re either going to have a big-ticket backend or you’re going to have to pay a penny a click. 
  
There’s ways to get clicks for a penny using the content network and CPM advertising. You can try adinfiltration.com. He’ll show you how it’s possible at least to get clicks for a penny. His approach is you search buy type keywords on Google and you find the websites that come up top when people are searching for buy type keywords. So these are really, really serious buyers and then you use Google’s direct thing where you can advertise on a specific URL. So any of those top 20 websites under the buy keywords, you put your ads directly specifically on those websites and you paste on a CTM (0:49:28) cost per thousand basis. So you’re not paying for click, you’re paying for a thousand shows but you have inside knowledge that these sites show up under buy keyword so you have a good chance of getting 8% or 10% CTR rate but you’re paying a small amount for a thousand impressions. Bottomline is it’s a way to get clicks for a penny if you can find sites under the buy keywords who’d get sufficient traffic. 
  
Morrie: 
Okay, wonderful. I’ll do that. 
  
Marlon: 
Content networks can sometimes get you cheap clicks too. But you’re not going to make it on quarter clicks without a backend. Now pay-per-click’s good and if you really learn what you’re doing it can treat you really well. But if you’re befriending all these list owners, blog people, and everything, and you really get some solid relationships when you do come out with something, they should promote it on an affiliate basis, you would surely think. 
  
Morrie: 
I would, yes I would. 
  
Marlon:
You know, you would think they would promote it on an affiliate basis. 
  
Google can be good though but I just don’t think you’re going to afford a quarter a click unless you can find some big-ticket backend to sell to those people. You could run the numbers but you have to figure that maybe you can get, let’s say you can get a couple percent of those people to come to your website to buy, so if you got a thousand visitors times .25 a click, you have $250 there invested, divide it by $15 product, that’s 16% conversion, I guess, to break even. That’s just not very realistic. You can try it and watch your numbers but I don’t think you’re going to convert 16% of people to sales to even breakeven. 
  
Morrie: 
I do have a backend product but I took too long to get it on the market. Diabetes Manager’s Cinnamon Plus. 
  
Marlon: 
How much is the price point? 
  
Morrie: 
The price point when I started, when I popped in $3,000 to manufacture this with a supplement maker was $80 per bottle. In the last year, it’s dropped to $40 for 2 bottles.  
  
Marlon: 
Well, I don’t know. You have to run the numbers but it doesn’t sound like it’s going to work to me. 
  
We’ve got to move along so I don’t bore people. Who else has a question or a comment today that I can help you with? Anyone? 
  
Mike: 
I have a comment about the Twitter. One of the tools that people might want to look at with Twitter that you didn’t mention is search.twitter.com and you can literally search for any topic or any person there and see everything that’s happening in that and you can also grab the feed for it and get a constant update into your reader. 
  
Marlon: 
Wow, that’s awesome, Mike. So get back to us again. 

Mike: 
It’s search.twitter.com. It’s a search engine for Twitter, for every Twitter post or whatever term you put it. And then once you get the result, there’s a feed for it so you can throw it into your feed reader and get constant updates on it. 
  
Marlon: 
So if they’re using Google reader or RSS Reader. 
  
Mike: 
Yes, for any kind of RSS Reader, so like for me, I use it to follow all things WordPress. So I can just go into my Google Reader once a day and scroll through real quick and see what people are saying and find new stuff on WordPress without logging or stuff like that. So you put your keywords in there and just throw them in your reader. 
  
Marlon: 
My God, that’s awesome. 
  
Well, another thing you can do from that is if it’s posted on people’s blogs of course, you can go to their blog and comment and even though it may have a no follow link, but MSN and I don’t know about Yahoo, they still follow a no follow links. It’s only Google that obeys that protocol, and some people debate even that it may work with Google so it’s not bad to go comment on people’s things and leave a link to your website also. 
  
But that’s a great tool, Mike. That’s just awesome because that really then puts you in the center of the conversations in people’s head and that’s the best way to sell a product. That’s kind of like the collected head of the marketplace. And you just want to enter your product into the conversation already in the collected head of the marketplace. It’s the collected thought string. 
  
Who else has a question or a comment today? 
Andrew: 
Marlon, this is Andrew in New York. Could you just go back to using Technorati to **** (0:54:48) the bloggers? 
  
Marlon: 
Technorati is a blog search engine that searches blogs. You just go there and you type your topic in. 
  
Andrew: 
Just like that, topic and everything will come up? 
  
Marlon: 
That’s as far as I know. Let me go look at it here. It may have like a specific thing and a drop down box where you search blogs but it’s very simple to use. Let me go there. 
  
But there are other blog search engines. Mike, do you use anything for blog search other than Technorati? 
  
Mike: 
Just the Google blog search. 
  
Marlon: 
Okay. On technorati.com there’s a big search box at the top. So who do you sell to, Andrew? What’s your target market? 
  
Andrew: 
I sell to medi spas, doctors and aestheticians who open up these medical beauty salons, let’s put it that way. 

  
Marlon: 
Well, if you type in medi spas you do get 3 blogs. Now you’re going to have to work to try to find blogs of people that are suppliers. Like it wouldn’t be medi spa suppliers but it might be. You probably have to find the product names that people are supplying, like let’s say it was laser or something. 
  
Andrew: 
Exactly. 
  
Marlon: 
If push comes to shove you probably know some of these people, Andrew. So you go in the forums or you ask them personally, you walk in some places and you go, “Do you read any blogs?” The vendors probably have blogs, some of them. Some of the people that work for the vendors probably have their own blogs, just like people that work for Microsoft, a whole bunch of those people have blogs. 
  
Andrew: 
Okay, and so you hook up with those people. 
  
Marlon: 
Yeah, and you can also use the search.twitter.com. Type in medi spa and monitor conversations on medi spa and what other keywords would be related to medi spas, all those keywords type them in search.twitter.com and see what you can dig up. See what people are talking about, what people are posting and then follow those people if they appear to be talking about that topic quite a bit. 
  
Andrew: 
Okay, gotcha. 

  
Marlon: 
Forums, of course, are a great place Andrew to find the people talking about that topic. You can search forums and so forth. 
  
Mike, do you have any other suggestions for Andrew on that? 
  
Mike: 
I actually find it’s easier if you find one or two good blogs on that, is follow the commenters. Follow the commenters back because people that are commenting on that topic usually also have blogs on that topic. 
  
Marlon: 
That’s just a million dollar idea, Mike. That’s just a great idea. 
  
Andrew: 
So, I’m on a couple of forums and really follow the people who are making, they’re kind of competitors that goes into what Marlon was saying. You know, you’re really working with them in a way. 
  
Mike: 
If they’re on the forum and they have a link to their blog in their signature file, go to their blog and see who’s commenting there and follow those. People who are commenting on their blog will spread out your reach because those people are already interested in the topic. 
  
Marlon: 
So you go to their blog and you see who’s commenting on their blog and you follow those people and they got their own blogs. It’s one big network. That’s all the internet is; it’s a network. People linked to other people linked to other people. 

Andrew: 
Well, thank you very much both of you guys. 
  
Marlon: 
If you do that Andrew, I think it’s going to open some doors for you. It’s not as clear cut as like the diabetes and the acne thing, it’s not as clear cut but it’s networks and it’s relationships. And I think if you follow down those trails, the good news is nobody else is going to be smart enough to do this for the most part so you’re pretty much going to have the field to yourself. You don’t have as fertile ground but then again, you’re the one and only. 
  
Andrew: 
Exactly. 
  
Marlon: 
So whatever you do find is pretty much yours to keep. It’s all gold. 
  
All right, who else has a question or comment today? 
  
Woman: 
Marlon, you talked about the time factor with doing all this and then as a follow up with the Twitter networking, how do we handle if someone would post something negative and then that begins to multiply around? Like I’m sure there’s going to be competitors that just want to slam you or something and then you run all these stuff but bad news travels just like good. 
  
Marlon: 
You have to be charismatic. You have to make people love you. 
  
I’m going to let you in on one of my trade secrets and I really probably shouldn’t because I really don’t want people to know that I’m smart enough to know to do this, everybody thinks I’m probably not smart enough to know to do it, but you want to get somebody on your side real fast like within 2 days who’s really powerful. Just search that search.twitter.com and just look for somebody saying something negative about them. Go defend them. You think they’re not going to see that you defended them? 
  
I just had one of the most powerful people in the internet marketing industry who I already knew but really didn’t have very much rapport with. I didn’t even just blatantly defended, but I defended him the other day and not just in my own self interest because I wouldn’t defend somebody if I really thought they’d done somebody wrong. But if I really felt they deserved to be defended, I’ll defend them. 
  
So yesterday, this person and me were like best friends. That happened twice in the past week. 
  
Woman:
Good deal. 
  
Marlon: 
You see what I’m saying? I mean, because nobody wants their reputations screwed and if you’re on there going to back for them, it’s law of reciprocity. And you do it from your heart you don’t do it just because you don’t believe in it. The people I defend are good people and I know what kind of business they run. 
  
And the truth is, everyone makes mistakes in business. Nobody’s perfect. If they are, they have to power to send you to heaven or hell if there’s one perfect person around. Everybody else has clay feet and screws up. 
  
Woman: 
Okay, so it’s all right for a newbie to begin this because that’s the other thing, if you suddenly begin there with everybody and you really don’t know what you’re doing, you’re having all these people follow you and ask questions and you don’t know what to tell them. 
  
Marlon: 
I would probably observe and learn and slowly begin to contribute. I would go and learn the environment. It’s like the presidency without getting into any politics at all. I just want to make an observation - so whoever’s in charge of our foreign policy is over in Pakistan right now, and according to what they say, they’re not over there to get anyone any advice at all because they’re new. That’s a new position for them. They’re going over there just to talk to people and to listen. 
  
So go in there, make friends, listen, and learn the environment. Learn what’s going on. Get educated then slowly start to contribute. 
  
Woman: 
Okay, thanks. 
  
Marlon: 
Sure. 
  
Who else? Questions, comments? Anybody else not got a business that you need a business and even though I’ve spelled it out quite it’s still not adding up yet? If so, speak up, let’s do it. Let’s make it happen. 
  
Woman #2: 
Well, this is another newbie question, Marlon, but can you just go over one more time the difference between using 2 specific domains versus sub-domains? I’m primarily talking about if we build domain site and we also have a blog. I started with my blog because it was easier to set up but I don’t know whether I should, then everybody’s telling me to have a site with content, so I don’t know whether to switch the websites that I have my blog on. So I don’t know if I need 2 different domain names or if I do the sub. 
  
Marlon: 
I’ll give you some advice but then I’ll contradict it. I’ll give you the contradiction first. Just do something even if it’s wrong. It’s all going to be wrong anyway when you start it so don’t sweat it. You just learn as you go along. Later on you’ll look back and go, “Oh God, that was freaking obvious.” You don’t learn unless you do. Don’t be scared to make mistakes, just do and then just clean it all up later. I’m just telling you straight up. Don’t be obsessed with trying to get it all, you’re never getting it all. I don’t get it all, I screw up. 
  
Woman #2: 
Yeah, that’s why I finally jumped in because I am a perfectionist, that’s set me back for a long time. 
  
Marlon: 
I’ll tell you about what I do. I don’t necessarily do it right but I’ll tell you what I do. It works okay. In retrospect I probably should have put my blog at marlonsanders.com/blog because that’s easier to remember than my blog, which is at marlonsnews.com which is harder to remember for most people. You see, my ideal was marlonsblog.com but I endorsed a friend’s product who is blacklisted and to say thanks for doing that all the ISPs blacklisted marlonsblog even though all I did was send out an email for him. So I couldn’t use marlonsblog anymore. So I changed it over to marlonsnews but I probably should have put it on marlonsanders.com/blog because it’d be easier to remember. 
  
Your main consideration to me is just what’s going to be easy for people to remember. What’s going to make it simplest and easiest for the consumer. The easiest way to understand that is to just think about yourself - what blogs are the easiest for you to go to and why. 
Woman #2: 
Okay. They both would have a slash page? Or I’ve seen the blogs with just the sign in box right on it. This is where I get confused on. 
  
Marlon: 
You don’t put a squeeze page on your blog just like I have on mine. You just put an opt-in box on the side of it. 
  
You don’t want to make people go through hoops just to read your stupid blog. It’s a social communication; just pick your thing on the side of it. 
  
Woman #2: 
Okay, but just have the splash on the… 
  
Marlon: 
When you say splash, it can mean a lot of things. On your main sales letter page, you have two options. Number 1, that could be what we call a name squeeze page, meaning that all it does is ask people to enter their name and email address to get more information, subscribe to your ezine, and then to get to more information. We call that a squeeze page. 
  
If you want to see an example of that, you go to freeonlinemarketingebook.com. That’s just a squeeze page. 
  
Most of my sales letters are sales letters with a pop-up that pops up and asks you to enter your name and email address to get a free report or something. We call that a fly-in pop-up, the HTML pop-up because it’s using special code that can’t be blocked. 
  
The old style of websites used what was called splash page which was made out of flash and instead of flash intro before you actually got to the website. I don’t really recommend that. I don’t like those. I think it doesn’t work anymore. 
  
So you really have a couple of options, just a squeeze page where you go there and basically you get people to opt-in to your list or your free ezine or your emails, and then the thank you page is typically a sales letter. You can do that, or you can take people to your sales letter page and maybe have a little thing pop-up that asks for their name and email address. 
  
Does that help? Does that clarify it? 
  
Woman #2: 
Yes, I think. I don’t want to monopolize all the time. So I’m not going to go into everything that’s…. so this squeeze page, is that just a page of my main domain or do I need a separate domain name for my squeeze page? 
  
Marlon: 
It can go either way. What products are you selling? 
  
Woman #2: 
Well, the long haul eventually I want to get to a membership site. I’ve started with a blog to begin to build my list. I’ll be targeting stay-at-home moms. 
  
Marlon: 
All right, stay-at-home moms, that’s good.  When you’re talking about another page or something, do you have a sales letter for a something that you’re selling? 
  
Woman #2: 
No, actually I’m going to help them, moms, that want a business income from home and so I’m going to be recommending businesses to them. 
  
Marlon: 
For now, here is what I recommend. Keep it simple. What is your domain? 
Woman #2: 
Busymombiz.com 
  
Marlon: 
Busymombiz.com – you have too many syllables, I would find a shorter domain. I just think that’s too many syllables. It’s not bad and I understand all those domains are tough but I would try to find something that’s just like busymoms.com or something. I’d try to get something shorter. Short and sweet, if you can find it, it’s tough, it’s really hard now. You can try, I think it’s domainbot or domainsbot. Try that and see if they can come up with any name. 
  
Now, I would just use that domain. So let’s just say you have to stick with that domain for now, busymombiz.com/blog or you could have busymombiz.com the blog and then make your squeeze pages busymombiz.com/freenewsletter or busymombiz.com/ebook, or whatever. 
  
For now, just do it there until you learn better because I don’t see your compelling reason for you to have more than one domain right now. I’ll just use that for now. Later you can be fancier if you want to, but right now at your level of skill, I don’t think it’s going to make any difference in the money you make at all. 
  
Woman #2: 
Okay, thanks. 
  
Marlon: 
Sure. Good luck with that. 
  
Who else has a question or comment? We solved all the world’s problems today or do we have more? 
  
All right. Let’s go and wrap this up. Let me talk about the big picture here. So I started out this call and we talked about using Twitter. I want all of you to use Twitter, get TweetDeck, and learn what you’re doing, observe the environment, learn to contribute, use that search.twitter.com - that’s an awesome idea Mike. 
  
I want you to do what we talked about adding the people, following people that are blog owners, posters, heavy posters in forums, people that operate the affiliate and associate programs selling stuff because they have lists, even if they’re competitors they still have lists, ezine writers, go to ezinearticles.com, add all the writers and so forth. 
  
We talked about Lateral Marketing and the book. If you need ideas for products or new ways to market existing products, whether affiliate or your own, I cannot recommend that book too highly. I talked about it in part 2 of Ockham’s Razor Income Systems (ORIS) - call it ORIS because ORMS just sounds bad and ORIS is easier pronounced as Ockham’s ain’t anybody can pronounce Ockham’s. 
  
We talked about how to build out a business using Twitter - just enormously potent, I can’t even tell you how potent that is. 
  
The one thing I didn’t discuss is time management. Let me discuss this real quickly. You want to lay out your objective for the year, try to break it down into monthly goals, and then weekly, and what you want to do is the first thing in the morning or just as soon as you can, whatever your best priority time is, that’s when you want to focus on your most important goals for the week. 
  
So you take your best time, preferably first thing in the morning before you get too distracted. What I’m doing right now is I’m waking up, having my coffee, because I always have morning coffee, and I use this time to search websites, check emails, now I’m like hopping on Twitter a little bit. I’m going to see how that works out. It’s easy to get too far carried away on Twitter and I don’t want that to happen. 
  
So what I’m trying is I get up in the morning, I get my coffee, get on Twitter just a little bit and say hi to your peeps. Then I call my office, check in with Danny and Sean, see what’s up in the office, and make sure they have work to do. So after that is really my prime time to get some stuff done. I really try to focus in on my most important objective for the day. You have to take your most important objective for that week or that month and try to spend 30 minutes or an hour a day on it. I think you just have to try to do that. It’s important but not urgent, you have to try to focus on what’s really important. You have to try to do that an hour a day. You have to pick an hour. 
  
When Filsaime built his Internet marketing business, he had 2 hours and he did it after driving home from the car dealership where he was the manager of the nation’s largest Toyota dealership and he had a 2-hour drive home. He worked all day managing the largest Toyota dealership in the nation, drove 2 hours home and still managed to spend 2 hours a day building his business from like 2:00-4:00AM. How he did that, I will never know. But it’s probably why he used to look tired in his photos. I’d be tired too if I do that. 
  
There’s a really great video on YouTube. Search Michael Masterson who’s the author of Ready, Fire, Aim, which we talked about also. The first video that comes up when you search him on YouTube is the goal-setting video, which is how he sets his goals. He’s written his own books, many books, best sellers, he’s written a play, like a movie that they made, he’s written a book of short stories, he’s written poems and stuff, all using this little goal-setting system he had. He’s also learned jujitsu. 
  
It’s really just a powerful system. He has a great video on it. Oddly enough he looks tired in the video but he normally doesn’t look that way but it’s kind of funny, he probably had to wake up early to work on his goals that day. It just kinds of makes me laugh. 
  
But anyway, it’s a great video. That’s what I have to say really about time management. You don’t have time for everything so set priorities. You have to try to block out time for it. 
  
Don’t get too far carried away with Twitter. You have to use it strategically and not just twittering away time. Use it strategically. 
  
That’s really what we have today. I think I’ve brought a lot to the table today and I expect you all to come back and report all this on future calls because I want to hear from you. 
  
I’m on Twitter, twitter.com/marlonsanders. You can tweet me there. Don’t get pissed off if I don’t follow you, I probably won’t follow you. I follow people that own lists, and who are highly influential in my marketplace, and close personal friends, that’s who I follow. But I do tweet back and forth so you want to tweet back and forth, I’ll tweet but I’m not guaranteeing that I will be your best friend or follow you, or let you follow me. What I mean is, I don’t want a whole lot of people sending me direct messages with customer service and highly detailed questions because I sell my time, but I’ll tweet with anyone. 
  
That’s what I have to say today. I hope this is useful to you. I want to see you all on Twitter. I want you all building your lists out on Twitter. The innovation thing’s really important. Ready, Fire, Aim - if you don’t have Ready, Fire, Aim by Michael Masterson, get it, read it, mark it up, abuse it. Ditto for Lateral Marketing especially the last half of it and the page numbers that I pointed out like Page 137. 
  
That’s it everyone. I hope this call is unbelievably valuable to you and mind-expanding. I hope for some of you, it helps you build your businesses out this year and that you have some real success stories come out of it. 
  
For those of you who want to be group leaders, if you didn’t buy a group leader package, go to getyoursupport.com.  

  

  

  

  

  

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